Showing posts with label YNG Media. Show all posts
Showing posts with label YNG Media. Show all posts

Tuesday, 12 February 2013

How Importance of Google Friendly Website for Seo Purpose

You have just gifted your business a great looking website which is winning appreciation from one & all. You feel proud of the work and are sure it will earn you substantial enquiries. One thing that you probably forgot to take in account is whether your website made in accordance with Google’s expectations. You can argue that Seo will be done now and things like back links, article posting will satisfy Google. True, but partly. Although off page optimization techniques play a major role in earning Google ranking, on page optimization is vital as well.

It is a general perception that on page optimization contributes appx. 15% to achievement of Google rankings. What we need to understand is that when the ranking race is so fierce the difference of 15% can be the separating factor between rank 1 and rank 100. Therefore, on page optimization is an absolute must.

The first step for on page optimization is to make sure that you include the targeted keywords in all page titles. It is highly appreciated by Google. The keywords should be separated by ‘|’ symbol. These keywords should ideally be separate for each page depending on the way you wish to target the contents of that particular page. Also, you must only add main keywords. There is no need to add filler words as character ‘|’ acts a filler word.

Importance must also be given to adding and header tags. These are basically the heading and sub-headings for the website. You must add main keywords in the header tags and always place the header tag on extreme left of the website html because Google reads a website from top left to bottom right.

Lastly, we should smartly use our keywords within the actual content of the website. The keywords must be sprinkled throughout the content and they should be highlighted by using bold, italic or underline. Be very careful not to overdo this and keep highlighting to maximum of once per keyword, otherwise it can harm more than help. Similarly, image tags should also be added to make Google read the keywords first.

Once you keep these on page optimization techniques in mind, your beloved website have another admirer in Google, who is actually the most important visitor to your site. 

This Article is written by Amit Thapa, having 3+ Years Experience in Internet Marketing as an Expert Web Analyst. YNG Media Is a profession Web Designing company Delhi . We are India's fastest Growing Company ecommerce web design company & ecommerceweb site development. We are providing website design and web development services for businesses

Tuesday, 6 November 2012

Advantage of Google+ for SEO



Hello Friends, it seems apart from being expert in their job Google engineers also have the ability to foresee the future this am saying because while developing Google+, they also developed an SEO carrier which governs search results better than made by other search engines. However going through the relevance of social networking websites like Facebook and Twitter as a latest trend of promoting your products, but both of them impede Google to access their data.  This results in restricting the effectiveness of their SEO campaign. But this problem does not happen with Google+.

Let me explain this with an example. For this search your name on Google+ and check first 100 results on SERP. Just view the graph shown below you will notice difference in the results:
However you can also use this example on Twitter and Facebook, in-fact I also conducted same research and I noticed that Google+ mainly controls the results. Even SEOmoz was taken into consideration by Google+. This was one example you can carry out the same example for huge million of people to understand relevance of Google+. To utilize benefits of SEO there are different ways, in today’s tutorial we shall be focusing on 10 different ways that will enable you take an advantage of SEO.

1. Follow Links of your profile:

Before performing this step I would suggest you to conduct this exercise on SEOmoz you will earn 200 Mozpoints . I would suggest you to provide qualitative comments before you earn these Mozpoint. Whereas Google+ enables the person to get it connected with other profiles. It also facilitates you to implant those links to your bio supported by content which you want to insert. The value of link displayed by Google+ comparative to other platforms is much better indeed. It is authorized by both page and domain.

2. Implant links of other posts:

Google + also enables the person to implant other links on your posts. For this you just need to mention the URL address and Google automatically formats as link.  The worth of links enhances every time whenever it is shared or linked. For this let us view the following example. It is a post posted by Alexia Tsotsis, it has Page Rank 3 and Google caches it at regular intervals by Google.
Now if your post becomes universal or is shared, the value of links also increases.

3. Optimizing Title Tags of G+:

The very first word written on Google+ post is considered as part of title of your post, that is apparently related with ranking and place an important role in determining ranking of your post. It is therefore suggested to make selected keywords very carefully. You should know that it will be the first impression of your post on others. This can be better understood with help of illustration mentioned below. It is one of the post that is posted by Danny Sullivan.

4. Superior Editing Features:

Google+ facilitates blog writers as their own blogging place. In simple words it facilitates blogger to amend his blog according to his choice as many as times he wishes. But this is not same with Facebook or Twitter. However Facebook provides you this facility but to certain extent on the other side Twitter provides you the facility to delete your tweet once you have posted your tweet. The relevance of this feature increases when your blog is universal and you want to update with latest information at regular intervals. You also have facility of editing title and any attached document also. All this is possible only with Google+.

5. Indexing new page rapidly:

If you post any new content on Google+, than Google will index that page instantly. There rumors that new URLs are instantly crawled by Google. This truly vouches the relevance of Google+ that is replacing twitter while performing Google’s search option.  In earlier times when you wished your website to be indexed, you had to fill an application form and wait for your turn. But this is time in current scenario but just clicking +1 button.
                           “Google+ is the new Google Submit URL box.”
                           – Rand Fishkin, GROW 2012 Source

6. Get connected with inspirers:

Google+ provides the facility of almost 17 different notifications options that facilitate you to get connected with the inspirers within your own circle. These notifications can be received in form of notification emails, SMS or through phone depending upon the requirement of person. The 17 notification which you may receive may be like this:
I. Mention them in a post
II.  Share a post with them directly
III. Share a post and you’re in a circle they subscribe to
IV. Comment on a post they created
V. Comment on a post after they comment on it
VI. Add them to a circle
VII. Suggest new people to add to their circles
VIII. Tag them in a photo
IX. Tag one of their photos
X. Suggest a profile photo for them
XI. Comment on a photo after they comment on it
XII. Comment on a photo they are tagged in
XIII. Comment on a photo they tagged
XIV. Start a conversation with them
XV. Send them an invitation or update an event
XVI. Remind them about events
XVII. Any activity on events they created

7. Optimization of your snap to grab traffic:

It is believed that optimization of your photo may also result in increasing traffic on your website. If you have an eye catching photo followed by superb author tag will undoubtedly enhance you to even lead over your contender.

8. Taste social media dashboard on Google+:

With its inception Google Analytics has progressed well followed by social media reports. But if traffic on your website decides your survival than you need to place any information at front and placed in center. Going through this requirement Adam Singer has developed a remarkable piece of art i.e., social media dashboard that can be used for free. This will expedite you to with every necessary information from Google+ traffic and other social networks Including:
  •   On Site Social Actions, i.e. Google +1′s
  •   Revenue per Visit by Social Network
  •   Overall Traffic Stats by Social Source

9. Have a look to ranking of your Circle:

An interesting tool on Google+ is circle count. This can be carried out by pasting your Google+URL to chart that will display increase in number of your followers. This will enable you to compare your posts with other profiles on Google+.

10. Make Practice of early adopter:

Although Google+ has witnessed dynamic growth but still only 1 out 4 people uses Google+ in a month, although number of logging users is increasing but still very less log in. It is of none use until unless your circle member log in to Google + regular. Even 10 minutes of visiting Google+ daily resulting in increasing number of your circle. This can be done:
  •  Press +1 option to expand meaningful comment;
  •  Add comment on interesting thought;
  •  Add +1 button for your own content;
  •  Engage/commen/reshare/start a hangout/create an event;
  •  Circle known people;
  •  Make easy for other to circle around you. 
Source :: http://blog.ribbun.com/tactics-for-enjoying-advantage-google-for-seo/