Hello friends, hope all of you must be
doing well by the grace of God. Friends if you remember in my last blog I
had mentioned that Google is implementing its resolutions of the year
according to some planned strategy. Now today again there is some
interesting news coming up once again from Google. Now there is rumor
that Google is going to emphasize on mobile phones, which are considered
as the easiest, simplest and cheapest source of communication in
current scenario. Not only this moving ahead of this it is speculated to
be encourage SEO services through mobile and that also
without charging any additional charges.
Of-course Google has determined certain rules to follow before accessing the service, although these rules are very user friendly.
Google offers three steps to enjoy the service. Thus, when the mobile user asks for specific URL, following steps will be followed by Google
> Provides same HTML as mentioned on desktop of the page and make use of CSS3 media enquiries to changes the appearance of site;
> Serve HTML and CSS which are different from the one displayed on desktop;
> Directing the mobile user to different URL through content optimized on mobile.
The details of the above mentioned options are as follows:
1. Same URL, Same HTML: This concept has become a standard for Internet industry due to several reasons. The important among them are;
i. Benefit of SEO in determining the ranking of one URL
ii. Easy implement
2. Same URL, Different HTML: While offering different HTML to mobile users, Google enriches them by adding HTTP header to response server. This is done intentionally by Google because it knows “How the URL will work either on desktop and mobile?”
3. Different URL: Normally every
company will use a special site/URL for use as content for mobile.
However while using different URL for mobile, Google may adopt following
strategy;
i. Use the link of mobile pages based on desktop version of URL
ii. Use of alternate link tag on desktop as displayed on mobile version of URL.
Here is Google’s example of how the rel alternate tag would look like in code.
Shifting mobile users to different URLs is available with extra features as in words of Google “use of Googlebot and Googlebot-Mobile” unlike debtor and creditor and direct them accordingly.
The most interesting though which Google reveals is concept of user agent redirection list. While redirecting user agent list, you should have full list of user agents detailing the server to assess how and where to shift specific mobile user.
Finally it would be interesting to see “How SEO services work on mobile application?”
Source:~~~~ http://blog.ribbun.com/google-designs-new-mobile-strategy-for-seo-services/
Of-course Google has determined certain rules to follow before accessing the service, although these rules are very user friendly.
Google offers three steps to enjoy the service. Thus, when the mobile user asks for specific URL, following steps will be followed by Google
> Provides same HTML as mentioned on desktop of the page and make use of CSS3 media enquiries to changes the appearance of site;
> Serve HTML and CSS which are different from the one displayed on desktop;
> Directing the mobile user to different URL through content optimized on mobile.
The details of the above mentioned options are as follows:
1. Same URL, Same HTML: This concept has become a standard for Internet industry due to several reasons. The important among them are;
i. Benefit of SEO in determining the ranking of one URL
ii. Easy implement
2. Same URL, Different HTML: While offering different HTML to mobile users, Google enriches them by adding HTTP header to response server. This is done intentionally by Google because it knows “How the URL will work either on desktop and mobile?”
i. Use the link of mobile pages based on desktop version of URL
ii. Use of alternate link tag on desktop as displayed on mobile version of URL.
Here is Google’s example of how the rel alternate tag would look like in code.
Shifting mobile users to different URLs is available with extra features as in words of Google “use of Googlebot and Googlebot-Mobile” unlike debtor and creditor and direct them accordingly.
The most interesting though which Google reveals is concept of user agent redirection list. While redirecting user agent list, you should have full list of user agents detailing the server to assess how and where to shift specific mobile user.
Finally it would be interesting to see “How SEO services work on mobile application?”
Source:~~~~ http://blog.ribbun.com/google-designs-new-mobile-strategy-for-seo-services/
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