Dear Friends, you will agree that now
day when various new techniques are being applied for performing
different work how cranking of your web pages can be left from this. In
early days it was easier to get your website placed at top ranking of
various Search engines result page (SERP) with help of matching keywords. This period was considered as “Golden Era”
of SEO period which begin to disappear with introduction of Panda 3.3
to Panda 3.4 and finally with Google Penguin. After this the new period
of SEO came into existence dynamically.
Ignoring the fact of changing
scenario of SEO, still we are placed in position in which to be placed
on top pages of SERP’s we need to work on suitable keywords so as to
capture huge traffic for your website to explore your business. In our
today’s discussion we shall be focusing on factors which may enhance us
to capture top ranking on search engines through targeted keywords. This
can be done in following steps:
Step 1: Search of keywords: Before you want to acquire top position in search engines page with help of your keywords you should go through Google’s Keyword Tool
which will provide you information regarding keyword search. From this
you can find as many words that are related to your website. However one
thing which should be kept in concern is that length of keywords should
not be more than 30.
Step 2: Comparing your present page rank:
Once you have made collection of compatible keywords which you think
will help you in acquiring top position in SERP. The second step which
you should follow is to check your present ranking with help of
different tools available for checking your rank. MySEOTool
is regarded as the best tool to find your present rank. This will
enhance you to identify which pages of your website are acquiring top
position.
Step 3: Organizing keywords: As
the third step you should organize your keywords in such a way that get
close to same group. It is advised to place keywords in the same group
but at different places with help of singular and plurals.
Step 4: Placing of each keyword to Specific URL:
Now once you have grouped different keywords according to their group,
you will be required to choose a common keyword for each group. After
which you should assign specific URL of your website for each common
keyword. If your existing website does not have any page relevant to
that particular keyword than you need to create a new page for that
specific keyword.
Step 5: SEO for each URL:
Now after assignment of specific URL for each keyword the next step is
to follow basic on site SEO best practices that will help that
particular URL of your website on top page of different SERP’s. It would
be worth mentioning here that you can also make use of meta description
tag for each URL. You should use other keywords at least for once in
content of your web page. Apart from this you can also inter link pages
of your website to other pages of website.
If you follow all the above
mentioned steps properly you will find dramatic improvement in ranking
your website. However if you are operating an E-commerce business than
you should follow following steps:
- Arrange list of your products in their specific groups and design separate page for each group;
- If you have minimum groups than link each group to homepage of your website;
- Make sure that each of your products meets requirement of SEO;
- Make sharing of your products through various social networking websites.
