Throughout the year we’ve spoken to many small business owners, asking them about their best practices, recommendations and success stories in the social media space.
Pulling from their experiences, we’ve learned that choosing social platforms should be based on what type of content your company produces, where your audience is already active, what your goals are, and how you plan to add value for your business’s followers.
While every social platform isn’t fit for all businesses, there are quite a few standout services that can be utilized throughout many industries. Here are our top picks for social media services for small businesses — many of these may not be surprising, but that’s because the success stories we’ve heard have proven them over and over again.
Which social media services do you recommend for small businesses? Add your thoughts in the comments below.
When you ask business owners about their social media strategies, Facebook and Twitter
are generally among the first words that come up. These two platforms
have become the go-to, entry-level platforms for business owners looking
to get more social.
For quick, effective communication, though, our vote goes to Twitter. The micro-blogging service enables businesses to quickly and effectively enhance customer service, business development, public relations and even lead generation. Through these types of communication, businesses humanize their brands, making them seem more friendly and approachable.
Not only that, unlike many other social sites, Twitter is easy to set up due to its minimalist approach. While setup and growing a following entails a bit of a learning curve for new users, maintaining a Twitter presence is simple once you’ve got it together. In short, Twitter is a big win for small businesses.
Also noteworthy: Facebook
From speeches and tours to tutorials and documentaries, small businesses are using web video in a lot of creative ways — even CEOs are getting involved. Businesses are using a number of services, but our top pick for small businesses is still the video king, YouTube.
In November 2008, YouTube surpassed Yahoo as the second largest search engine in the U.S., only next to Google. It has maintained that spot ever since. While business owners may be able to benefit from better aesthetics and revenue models on other video-hosting sites, YouTube offers visibility, familiarity and a massive audience.
Also noteworthy: Vimeo, Blip.tv
There are a lot of Twitter photo-sharing services to sift through, but the most popular one is TwitPic.
Photo-sharing on Twitter can be a great way to showcase products and give a behind-the-scenes look at your business. Really, you can’t go wrong with most of the Twitter photo-sharing services out there. The majority are easy to use, only require users to sign in via Twitter oAuth, and showcase photos in a timeline. TwitPic adds the extra value of being recognizable within your Twitter stream.
Also noteworthy: Plixi, yfrog
Social media adoption rates
among small businesses have grown dramatically this year, and
location-based services are high on the list of emerging platforms of
interest. While there are a handful of quality location-based services
out there, including the recently launched Facebook Places, we believe that Foursquare still offers the best small business experience.
In the coming year, SCVNGR may give Foursquare a run for its money because of its innovative approach to the space, but for now, Foursquare wears the crown for being accessible to both the biggest brands and the smallest companies.
Also noteworthy: SCVNGR, Gowalla
Corporate blogs are catching on with companies of all types and sizes. To build an excellent corporate blog, you need compelling content, dedicated writers and, of course, a blogging platform.
Tumblr makes blogging almost as easy as tweeting, and puts a heavier focus on the social aspects of blogging than most platforms. The interface is easy to use, there are a ton of great themes, and the re-blogging feature makes it easy for users to share content.
Also noteworthy: WordPress.com, Blogger, Posterous
Dealing with multiple social media accounts across various platforms is a total downer, but luckily there are lots of social media management tools
to help, and TweetDeck seems to be a top pick among small business
owners that we’ve spoken to. It’s free and enables users to connect
across Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz.
The dashboard is clean, customizable and easy to use, allowing users to organize feeds, mentions, messages and searches across multiple columns.
Also noteworthy: HootSuite, Seesmic, CoTweet, Postling
For startups and small businesses looking for funding, we recommend Kickstarter, a service for crowd sourcing funds for “creative ideas and ambitious endeavors.”
Kickstarter operates on an all-or-nothing model. Project owners choose a goal and a deadline, and if the project isn’t fully funded when time expires, then no money changes hands.
Small businesses can benefit from such a site by starting projects for business goals of all sorts — the most successful projects on Kickstarter are often out-of-the-box undertakings, though, so get creative. One recent project, for example, has a goal of buying equipment to make sheep’s milk soap. The farmer already herds sheep but is looking to raise funds to pay for an expansion of her soap production business. The project has already attracted 16 backers to fulfill the $500 goal, and it still has a few weeks to go.
Source: http://mashable.com/2010/10/25/social-media-small-business-services/
Pulling from their experiences, we’ve learned that choosing social platforms should be based on what type of content your company produces, where your audience is already active, what your goals are, and how you plan to add value for your business’s followers.
While every social platform isn’t fit for all businesses, there are quite a few standout services that can be utilized throughout many industries. Here are our top picks for social media services for small businesses — many of these may not be surprising, but that’s because the success stories we’ve heard have proven them over and over again.
Which social media services do you recommend for small businesses? Add your thoughts in the comments below.
1. Communications Service: Twitter
For quick, effective communication, though, our vote goes to Twitter. The micro-blogging service enables businesses to quickly and effectively enhance customer service, business development, public relations and even lead generation. Through these types of communication, businesses humanize their brands, making them seem more friendly and approachable.
Not only that, unlike many other social sites, Twitter is easy to set up due to its minimalist approach. While setup and growing a following entails a bit of a learning curve for new users, maintaining a Twitter presence is simple once you’ve got it together. In short, Twitter is a big win for small businesses.
Also noteworthy: Facebook
2. Video-Sharing Service: YouTube
In November 2008, YouTube surpassed Yahoo as the second largest search engine in the U.S., only next to Google. It has maintained that spot ever since. While business owners may be able to benefit from better aesthetics and revenue models on other video-hosting sites, YouTube offers visibility, familiarity and a massive audience.
Also noteworthy: Vimeo, Blip.tv
3. Twitter Photo-Sharing Service: Twitpic
Photo-sharing on Twitter can be a great way to showcase products and give a behind-the-scenes look at your business. Really, you can’t go wrong with most of the Twitter photo-sharing services out there. The majority are easy to use, only require users to sign in via Twitter oAuth, and showcase photos in a timeline. TwitPic adds the extra value of being recognizable within your Twitter stream.
Also noteworthy: Plixi, yfrog
4. Location-Based Service: Foursquare
In the coming year, SCVNGR may give Foursquare a run for its money because of its innovative approach to the space, but for now, Foursquare wears the crown for being accessible to both the biggest brands and the smallest companies.
Also noteworthy: SCVNGR, Gowalla
5. Blogging Platform: Tumblr
Tumblr makes blogging almost as easy as tweeting, and puts a heavier focus on the social aspects of blogging than most platforms. The interface is easy to use, there are a ton of great themes, and the re-blogging feature makes it easy for users to share content.
Also noteworthy: WordPress.com, Blogger, Posterous
6. Social Media Dashboard: TweetDeck
The dashboard is clean, customizable and easy to use, allowing users to organize feeds, mentions, messages and searches across multiple columns.
Also noteworthy: HootSuite, Seesmic, CoTweet, Postling
7. Funding Platform: Kickstarter
Kickstarter operates on an all-or-nothing model. Project owners choose a goal and a deadline, and if the project isn’t fully funded when time expires, then no money changes hands.
Small businesses can benefit from such a site by starting projects for business goals of all sorts — the most successful projects on Kickstarter are often out-of-the-box undertakings, though, so get creative. One recent project, for example, has a goal of buying equipment to make sheep’s milk soap. The farmer already herds sheep but is looking to raise funds to pay for an expansion of her soap production business. The project has already attracted 16 backers to fulfill the $500 goal, and it still has a few weeks to go.
Source: http://mashable.com/2010/10/25/social-media-small-business-services/
