Article writing for SEO- A innovative challenge!

If I, as a content writer, were asked to choose the most essential thing for Search Engine Optimization it would be KEYWORDS. These are the words which a visitor types- in in his search box, these are the words which search spiders index and these are the words which help a web site get the desired ranking for a search result. Having been in the field of content writing for quite some time now, I can fairly understand the merits and demerits of SEO-based content writing. Though it is one of the most looked for job in writing, I have seen many youngsters joining the profession in the hope of doing something creative and ending up frustrated in a month or two. They seem to be disappointed with the idea that none of their creative writing skills come into play while writing- you just need to be grammatically correct and you need to incorporate the keywords wherever you can. Forget funky headlines, forget catchy captions. Your search spiders do not appreciate them at all.

Content writing for SEO or for Digital Marketing involves several peculiar challenges of its own. A person while searching has no idea about the catchy headline you would have given to an article. He searches for the precise word for which he is seeking information and consequently might never find your beautifully crafted article. Simultaneously your search engine algorithm also looks for keywords in your article and if it is unable to find any relevant or substantial number of keywords, your article ranks much lower or does not rank at all. But does this mean SEO-based content writing is simply a Cut-Copy-Paste job with no scope of creativity? Well I would say NO. Is it then a challenging job- YES!

The challenge lies in creatively using your keywords. Your print medium gives you the option of choosing your words from almost the entire English Dictionary, your Digital medium limits your word choice to a large extent. You only have your keywords to play around with. Herein lies the challenge and herein lies your creative skill. Your heading should not only incorporate your keywords but also should be written well in order to get the click from the human visitor.

Coming to the main body of the article; search engines value keywords to a large extent. Ranking is greatly influenced by Keyword Proximity, Density, Frequency and Prominence. How do you then be creative in style while being relevant to search engines?

Can you weave a story around your keywords? Can you hold on to your visitor’s attention throughout the article? Can you successfully lure him to socially bookmark your article or share your article on social sites? If yes, then you are creative, in fact more creative than your print counterparts given the limitation of words you constantly have to deal with. If no, then maybe you seriously need to rethink your career choice.

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How to Target Best Keywords on a Web page

:   In this competitive world every business man wants to reach at the top in their business. It is quite difficult but not possible. If they are using a correct funda for smooth running of their business then it's possible. For that you have to decide what are the best phrases can be used on your web page or what keywords can be used to optimized you website. When you are designing your web page, you must specifically it to rank high in the search engine. Web Design Company Delhi provides excellent web & Seo services through SEO experts Delhi with best & affordable price.  This involve much more than  just including METS tag, your keywords, title, image text and over all design all play an important role in determining how your website will rank.

A Keyword is a word that best describe you webpage. For example if your web page is focusing on flowers, then your best keyword will be flowers.  While making web page you should concentrate on just a couple of keyword phrases for each page used in different variation.  Avoid using general one-word keyword. Selecting the best key word is the most important step towards optimizing your pages for search engines. Keywords are words or phrases that are used to search for web sites. Keywords may be located within titles, a body of text, web catalogs, abstracts, indexes, notes and subject heading. Using the correct keywords is very important because it will help in driving traffic to your site.

The main reason of using keyword while constructing web page is because we want to attract traffic so that we can build a list of targeted leads and perhaps convert them into paying clients. Keywords are vital for websites because customers will be directed to your site when they enter that specific keyword of what they're searching. It may seem difficult to select the best keyword for SEO when there are thousands of keywords using by other web competitors. You need to find the most attractive keyword which is stand out from the rest. Well there are several ways to ensure of finding the right keyword. Keywords are just phrases or search terms that is use when you are looking at product and services in the site. Choosing the right keyword is very effective to pull customers to your site.

There are few things that must be done while choosing best keywords for web sites. That is, first find the words that best describe the content on the website landing pages. Do not use extremely popular keywords which are getting used by other many websites. Determine the popularity of the words which you have selected by utilizing a keyword directory. Apart from that combine training is the integrated tools to target the right keywords to rank higher in search engines and bring in visitors that are looking for your products or services.

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