Press Releases are a tried and tested method of reaching out to the masses. However the entire purpose of writing a Press Release gets defeated if your target audience is unable to find it. Here are a few simple tips to keep in mind while writing your Press Release to ensure that it reaches your targeted audience:
- Keywords: Keywords play a pivotal role in the success or failure of your Press Release. Before sitting down to write a Press Release, research on the keywords that people will type in their search box while looking for your Press Release. Once this list is made, zero in on a few most important keywords for your Press Release and incorporate them in your body content. Ideally, your Keywords should be there in your Title as well.
- Highlight: Bolden your critical words. These may be your keywords as well as other important words. Bold Texts not only help in SEO but also help readers glance through the main points in the article.
- Anchor Texts: Link your Press Release to relevant pages on your web site. These pages may or may not be your Home Page. Linking your Press Release with relevant articles helps readers to know more about the topic as well as help search spiders crawl more efficiently.
- First Impression: Optimize the first 250 words of your Press Release. This ensures that you rank for the relevant keywords. It also decides whether your readers will read you further or not.
- Write for Humans: All said and done, write as if you will write for a Human reader and not for a search bot. Keep your article free of all technical jargons, do not overstuff with keywords and write in simple and grammatically correct English.
