SEO knowledge is must for Everyone for Online Business Promotion

SEO (Search Engine Optimization) is one of the best practice or method to gain online popularity and reputation on the web and that’s why SEO is being popular among every webmaster and website owner. If your website is well optimized, you can get more chances to get your website visible on your wish keywords and phrases in major Search engines like Google, Yahoo! Search and Bing. But SEO is full of complexity, so you need to learn it and the best idea to learn is to learn yourself or join an SEO institute nearby you.
Now, if you are choosing to learn yourself; it will obviously take months to learn it (some of the websites on web can make you an SEO expert within 30 minutes session, choice is yours – I wouldn’t recommend) and then try it. So, we have the second option i.e. to join an SEO training class.

But why should I join an SEO institute if I can learn or do it myself?

There are many reasons to opt an SEO institute to learn Search engine optimization. Check the following -

1. Learn from the Professionals – SEO is not difficult but it is complicated, and therefore it is needed that you should get the best education and nothing is better than professional training from the industry experts and this is probably the best feature when you join an SEO institute to learn Search engine optimization. SEO professionals can provide you detailed education on keyword research, Search engines’ guidelines, algorithms, current SEO updates and market trends which will help you doing SEO in the right useful manner.
2. Short term SEO courses – You can go with short term courses whereas there is no short cut method if you learn by yourself. It can save your time and money too! A basic course can also help you making your website search engine friendly and can get good visibility on Search engines.
3. Training on the live projects – This is the best reason to adopt a SEO course through a reputed SEO institute nearby your place. Most of SEO institutes will give you chance to work on live projects which can give you confidence and experience to handle live projects and learn more SEO aspects.
4. Use of SEO tools – Most of good and reputed SEO tools are paid and this is also a big advantage to go for an SEO course. You will get chance to experience how paid SEO tool works and make things easy for an web optimizer to handle big SEO projects and link building campaigns to achieve high rankings on Search engines like Google and Bing.
5. Chance to get a job – As if you are learning SEO for getting a job and working in Digital field, then most of these institutes are offering 100% job assurance and placement in the SEO companies and agencies.
6. New connections – When you learn in a group, it is natural you get more connections and connections are always helpful; you can see how Social media is growing and people gaining from each other and SEO is not centric to one particular population, anyone can learn SEO for different reasons including SEO for own website, SEO for a job, SEO for doing freelancing jobs, SEO for doing business, etc.

Watch Out for Duplicate Content Errors

The search engines do not like to see duplicate content. In the eyes of the search engine spiders, duplicate content is an attempt to get more links to rank on a SERP (search engine results page) for specific keywords. Thanks to the Panda update, we know that we shouldn’t publish duplicate content across the web and the focus is now on original content when submitting to article submission and industry sites. But what about on your own website? Duplicate content there is also a big “no no” and in most cases a website owner might not even realize that they have a duplicate content issue. Check your website to make sure that these issues don’t apply:

/index.html version of homepage
This is a common error that happens to many websites. In addition to the homepage “http://www.yourwebsite.com” , there is also a “http://www.yourwebsite.com/index.html” version that may appear when you click back to the homepage. It doesn’t hurt much from a user perspective, since the content is the same, but it’s bad for SEO. Essentially, both of these pages can be indexed. Not only do you have a duplicate content issue, but you may also be splitting the link authority. To remedy this issue, it’s necessary to remove the “/index” version and re-direct it to the main homepage.

Slash and non slash
Take a look at the interior pages of your site. On some sites an interior page may look like this: “http://www.yourwebsite.com/interior-page” and like this, “http://www.yourwebsite.com/interior-page/”. Note the slash at the end. If you have both versions of this page, it’s being indexed twice and causes a duplicate content issue.

In both of these instances, these are issues that occur during the development of the website. If you are making changes to your website like undergoing a redesign or changing the architecture of a site, it can change the coding of the site. This is why it’s important to have someone with SEO knowledge involved in the process.

A duplicate content error can often go undetected by a website owner, because from a user standpoint everything looks OK. As a website owner, it’s important to keep an eye on Webmaster tools to watch for important messages from Google. Paying to use an SEO tool that tracks website errors is also recommended.

Source: http://www.brickmarketing.com/blog/duplicate-content-errors.htm