SEO knowledge is must for Everyone for Online Business Promotion

SEO (Search Engine Optimization) is one of the best practice or method to gain online popularity and reputation on the web and that’s why SEO is being popular among every webmaster and website owner. If your website is well optimized, you can get more chances to get your website visible on your wish keywords and phrases in major Search engines like Google, Yahoo! Search and Bing. But SEO is full of complexity, so you need to learn it and the best idea to learn is to learn yourself or join an SEO institute nearby you.
Now, if you are choosing to learn yourself; it will obviously take months to learn it (some of the websites on web can make you an SEO expert within 30 minutes session, choice is yours – I wouldn’t recommend) and then try it. So, we have the second option i.e. to join an SEO training class.

But why should I join an SEO institute if I can learn or do it myself?

There are many reasons to opt an SEO institute to learn Search engine optimization. Check the following -

1. Learn from the Professionals – SEO is not difficult but it is complicated, and therefore it is needed that you should get the best education and nothing is better than professional training from the industry experts and this is probably the best feature when you join an SEO institute to learn Search engine optimization. SEO professionals can provide you detailed education on keyword research, Search engines’ guidelines, algorithms, current SEO updates and market trends which will help you doing SEO in the right useful manner.
2. Short term SEO courses – You can go with short term courses whereas there is no short cut method if you learn by yourself. It can save your time and money too! A basic course can also help you making your website search engine friendly and can get good visibility on Search engines.
3. Training on the live projects – This is the best reason to adopt a SEO course through a reputed SEO institute nearby your place. Most of SEO institutes will give you chance to work on live projects which can give you confidence and experience to handle live projects and learn more SEO aspects.
4. Use of SEO tools – Most of good and reputed SEO tools are paid and this is also a big advantage to go for an SEO course. You will get chance to experience how paid SEO tool works and make things easy for an web optimizer to handle big SEO projects and link building campaigns to achieve high rankings on Search engines like Google and Bing.
5. Chance to get a job – As if you are learning SEO for getting a job and working in Digital field, then most of these institutes are offering 100% job assurance and placement in the SEO companies and agencies.
6. New connections – When you learn in a group, it is natural you get more connections and connections are always helpful; you can see how Social media is growing and people gaining from each other and SEO is not centric to one particular population, anyone can learn SEO for different reasons including SEO for own website, SEO for a job, SEO for doing freelancing jobs, SEO for doing business, etc.

Low Quality Content- Google Next Target is Exact match Domain

The head of Google web spam fighting team Matt Cutts announced on Twitter that Google will be rolling out a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results.

Cutts said this will impact 0.6% of English-US queries to a noticeable degree. He added it is “unrelated to Panda/Penguin. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam.

This should come as no surprise, as Cutts said a couple years ago that Google will be looking at why exact domain matches rank well when they shouldn’t, in some cases.

Likely over the coming days, you will see shifts in the search results where many sites that may rank well based on being an exact match domain may no longer rank as high in Google’s search results.

Exact match domains mean domains that match exactly for the search query. For example, if I sold blue widgets and owned the domain name www.bluewidgets.com, that would be an exact match domain.

Keep in mind that this doesn’t mean sites with keywords they hope to rank for in their domain names are now doomed. Rather, the change aims to target low quality sites that might be riding on on the basis of exact matching.

For a broader perspective on Google algorithm updates, see The Return of the Google Danceon our sister site, Marketing Land. As for ranking factors overall, be sure to see our Periodic Table Of SEO Ranking Factors.

Source: http://searchengineland.com/low-quality-exact-match-domains-are-googles-next-target-134889

What exactly is New in SEO for Oct 30, 2012

WHAT’S NEW THIS WEEK WITH GOOGLE:

Get Your Google Back
To help you get the best possible experience on Windows 8, Google has built a new Google Search app and Chrome browser for the new operating system.

Trekking the Grand Canyon for Google Maps
Google’s Street View team is using the Trekker—a wearable backpack with a camera system on top—to traverse and capture 360-degree images of the Grand Canyon.

WHAT’S NEW THIS WEEK WITH BING:
Bing Apps on Windows 8 Now Available Worldwide
Bing has completely reimagined search for Windows 8, including the Bing app for web and image search and the new Bing apps designed specifically for Travel, Weather, Maps, News, Finance and Sports.

So there you have it, the latest news in search from Google, Bing and Yahoo. We will be bringing you more exciting updates and news related to SEO and the world of search engine optimization each week, so check back often!