What is Bounce Rate?
Simply, bounce rate is the percentage of visitors who enters in your website and bounce or leaves the website. You can easily check your website’s bounce rate from Google Analytics, the ultimate and one of the easiest tool for checking stats for your website.
Bounce rate is basically only the tool which shows the importance and relevancy of your website to your online visitors. If your bounce is low, then it shows that your visitors like your website and love to have a stay but if you are on the wrong side i.e. high bounce rate; then its to re-think and to do some effective actions to make it down. But the main question is HOW to Reduce Bounce Rate of a Website?
Tips to Reduce your Bounce Rate -
- Website Load Time – Check the load time of your website. You need to understand; in this fast face life, nobody likes a slow website. So, it’s better to monitor your website load time and do necessary actions. Some of easy-to-use tools to test the load time for the website -
- Website Navigation – Put an easy navigation on your website. Your visitors shouldn’t get confused to navigation your website pages. It will irritate a visitor and he can probably leave the website without surfing more. Your website director is the best person to interact with for this issue.
- Browser Compatibility – Your website should be compatible with all major web browsers like Google Chrome, Internet Explorer and Mozilla Firefox. Sometimes, website owners neglect to check this compatibility issue which is basically an important factor in the website usability. Browsershots.org is one of the best tool to check your website browser compatibility.
- Too much ads & Pop-ups – Excess of everything is bad and the same is related with the high bounce rate. If your website is full of ads and pop-ups which hampers your visitor’ action, he will be jump to another website. It’s always better if we have a separate column for sponsored ads. Everybody wants money but if you see visitors are basically your money. If you don’t have revisits, you can’t make money. Please think about your visitors too!
- Your Targeted Keywords (SEO) – Don’t stuff your targeted keywords. Make your web page relevant to your visitors instead of just created for Search engine rankings purpose. After Google Penguin Update, it is strongly advice that you don’t use any kind of Blue/ Grey/ Black SEO technique to fool out search engine spiders and to gain fast rankings. You can be seriously penalized or can be banned too! Give your visitors, what they want i.e. relevant information.
