Towering Bounce Rate plagues your position??

First things first….What is Bounce rate?

It is the percentage of people who are bouncing of your site without going on to a second page. For eg: suppose there are 1000 visits to your site and 700 of them leave your site  after visiting just one page, your bounce rate is 700/1000 = 0.7 (or 70%).

How does High or Low Bounce Rate affect your site?

Suppose you have a store. You want customers to visit that store. There’ll be some customers who take a walk through the store looking for things which he might be interested in buying. There would also be a few customers who would just enter your store and leave soon without even bothering to see the entire store. More the number of customers in the first category, more would be your chances to convert them and improve your sales figures. The lesser the number of customers in the second category, the better for your business. This second set of customers is what we call the Bouncing customers in Search Engine Marketing terminology.

Thus lesser the number of bouncing visitors (lower The Bounce Rate), the better for your online business.

What is Low and High Bounce Rate?

Experts believe that a Bounce rate of 40%  is normal for a website. Bounce rate above 55%  should be a cause of concern for the site owner.

How can you know the Bounce Rate of your site?

There are tools available for free to give you the data on Bounce Rate of your site eg; Google Analytics.

How can you decrease your Bounce Rate?

• Relevancy of Landing Page :For any organic search, a visitor enters your site by typing in some keywords in the search box. Ensure that your landing page communicates the same information which the visitor was looking for.
• Content: Your content should be crisp, to the point and useful to your target customer.
• Design: Your landing page should be both attractive and interactive.
• Page Loading Time: Ensure that your page does not take too much time to load on the browser. The faster, the better.
• Navigation: Ensure that your landing page has clear navigation channels. Make it as easy as possible for the visitor to navigate through your landing page  and to your inner pages.
• Incentives/Offers: If you can, include offers, discounts and incentives on your landing page. The customer always looks for deals.
• Do not distract: Do not distract your customers by placing a lot of ads on your landing page that take them away from your site. If your primary motive is to get profits out of hosting these ads then it makes a business sense, otherwise do not have too many ads on your landing page.

This Article is written by Amit Thapa expert Web analyst behalf of World Largest Web Solutions Company Techiezens Infosystems. Know More visit here : Ecommerce Website Design Company

How Optimizing My Ugly Google+ Pic Increased Free Traffic 35%

The following topic was presented at MozCon 2012.
Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:

• Writing compelling Title Tags 65-75 characters long
• Descriptive Meta Descriptions
• Use of NOODP and NOYDIR meta tags
• Keyword rich URLs

By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw.

But times are changing. For better or worse, Google has now stepped up its title tag rewriting algorithm so that webmasters can no longer predict how their title tags will display. This major bummer that is only compensated by the fact that Google has given us something much better in the form of rich snippets.
In particular, Google+ gave us author profile photos.


This was a huge win. Or so we thought.

After seeing other authors earn the coveted profile pic in Google's search results, I worked for months trying to get my photo to show up. After navigating Google's often confusing markup instructions, my photo finally appeared in search results.

Imagine my disappointment when my traffic stayed flat. I wasn't alone. We even heard stories from webmasters who saw their traffic drop after implementing the author profile markup.

Being lazy, I hadn't considered the actual photo used for the snippet. Unfortunately, I'm not blessed with photogenic looks, especially when the camera is a webcam at 8:30 in the morning.
Time to face facts: my photo was ugly. At the very least, it didn't inspire clicks.


For your author photo, Google pulls the picture directly from your G+ profile, which is easy to change. As an SEO, I thought, "Why don't I test this?"

I dug out better photos and asked a professional photographer/friend to capture me in a more flattering light.

I experimented with different colors and backgrounds. I changed the amount of whitespace visible around my head. I tried glasses and no glasses. (If I owned a wig I would have tested myself with more hair.)

You Could Say I Got a Little Obsessive...

A little Photoshop experience is a dangerous thing.
Yet over time, as I tuned it in, the results started to show a definite improvement in click-through rates.

Use Google Analytics to Track Results

In the Search Engine Optimization report in Google Analytics, you can track click-through rates for all of your impressions in Google's search results. Simply select CTR from the site usage drop-down. You can even use the "Compare to past" feature to compare 2 date ranges.

A word of caution: this is not a scientific experiment. Many factors influence click-through rates, especially rankings. The higher up you are, the more clicks you generally receive. Pay particular attention to the "Average Position" number in the Google Analytics SEO report. With all other things being equal, a change in CTR can easily be attributed to a corresponding change in your profile pic.


The final number settled down around a 35% increase in click-through rate. That's 35% more traffic from Google than what I received before, and it was all free. Imagine how long it would take to gain the same momentum through manual link building.

Another side effect: my engagement metrics improved. Bounce rate dropped while time-on-site and page views increased. It's as if having an authoritative photo in the search results raised users' trust in my site and expectations of authority.

Should You Use a Real Photo? What About Logos?

Google's G+ Content policy regarding photos is pretty slim. It states:
"Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage."
- http://www.google.com/+/policy/content.html

Ann Smarty, a marketer whom I respect, advises against using logos.

As for offensive photos, there was an issue awhile back with MG Siegler giving G the middle finger, but that's the only instance I know where Google cracked down.

Formula for a Perfect Picture

Is there a magic formula for author profiles? No. You might be tempted to think that changing your background to yellow or red might be the answer, but the right photo depends much more on your audience and content. An author photo for content aimed at a 13-year-old Justin Bieber fan is not the same photo that will perform well with content aimed at retirees searching for tax advice.

When you change your Google+ profile pic, Google displays your new photo very quickly. This makes it easy to run many tests in the course of a couple months. A few final tips include:

1. Write killer content
2. Implement Authorship Markup
3. Put your best face forward

If you manage a site with multiple authors, consider hiring a professional photographer to come in for a team day. Distilled does a great job creating visually attractive, stand-out photos.

4 Tips For Your Mobile SEO Strategy

I share four fundamental questions that will help you assess the best alternatives to start taking mobile search into consideration for your site.

Google has recently published a set of official developers resources and recommendations to build smartphone optimized sites. Nonetheless, from a strategic perspective you also need to identify which are the best options according to your target market, present users, and site characteristics.
I hope it’s helpful and if you have any doubts or feedback, please let me know, I look forward for your comments.

Video Transcription

Hello SEOmoz fans. My name is Aleyda Solis, @aleyda on Twitter. It's a pleasure to be here with you today, and I would like to show you four tips specifically about your mobile SEO strategy, which is a very hot topic nowadays.

The idea is to really answer some questions that can arise in the beginning of the process. The first question that you may have is how many mobile users you have and how they have found you, because really what you want is to, of course, be able to optimize your site and to be reachable to those specific mobile users that your specific site has.

Use Google Analytics. Go to the audience mobile devices section of your Google Analytics, and you will find there the operating system, the provider, also the resolutions, and the type of handhelds that your users are having when they are browsing to your site.

Also, you can configure an advanced segment in Google Analytics for the organic traffic, and you can specify to only see the specific mobile traffic, which are the pages and keywords and the conversions that get generated from this mobile organic traffic that comes to your site so you can understand better the behavior of that user, which are the topics and the pages and the information that they really consume.

At the beginning, sometimes, maybe you can identify that it's not all of your site that is really attractive to the mobile users, that you have some specific offer that you really want to promote to them. That is why it's very important that you identify first, at the beginning.

Also, use Google Webmaster Tools. Google Webmaster Tools has a filter where you can see only the mobile search for keywords and pages impressions. So you can see how is your site already behaving on the SERPs for mobile users.

Finally, always, the Google Keyword tool. Remember the typical Google keyword tool that we use? There is a setting there where you can specify that you only want information for smartphone searches. Do it so you can see also: How does that match with the traffic you already have for your types of products or services?
For example, you can see that maybe the traffic that you are getting is not even near the possibilities and the volume that there is already going for mobile users for your type of product or services, and there's a lot of room to grow or a lot of possibilities in that area. That's another good tip.

Finally, you already know your user behavior, what type of user do you have from smartphones. So you want to move to the next question that usually arises: How does your site look from those mobile devices?

Now, you know that you have those users that they are using the iPhone or maybe a BlackBerry, Simian, whatever. How does your site look from those devices? You can use some tools. Screenfly is specifically good to see the different resolutions, how your site looks from the different resolutions on the different smartphones, tablets, mobile phones. Google Master Tools also has a feature named Fetch as Googlebot. You can set the smartphone option so you can see how the bot is really looking at your code, verify the code that they are really getting from your site, and eliminate any possibility of redirections that you may have at the beginning of something.

You can also use the add-on from Firefox, use their agents feature. You can switch to mobile or smartphone user agent. This relays how your site is also reachable from those type of devices easily.
So, now you know how your site looks. You may have problems with those types of users that can use certain types of smartphones, and maybe you need to improve a little bit how your site looks in them. Okay. That's the first thing to do.

Then the next question is: What type of mobile web is better for you?
Because of the analytics, okay, I know that I have a lot of possibilities. I know that my site is not really attractive for this type of device. But that doesn't mean that you are going to start from scratch doing whatever to make your site friendly. No. You need to identify which is the best strategy for you according to your type of site. Okay?

So the first site -- and this is the recommendation from Google and it's very, very popular nowadays also from a development perspective -- it's the responsive website. This is the ideal situation, also, if you have the same content that you want to deliver for the mobile and the desktop user. You have the flexibility to implement. You have a good CMS or you have development resources that may facilitate the implementation, but let's say that maybe you cannot change something on your site or you have a not flexible CMS and you have just switched six months ago. Maybe you have problems there to implement it. Right? This is, of course, the best for smartphone users or tablet users.

If you have a feature phone base of users that you have identified before, maybe it's not the ideal, because you will have more problems to make this site that is good for desktop also good for a feature phone.
So the responsiveness, you ask a question for this, but then, if some of those different criteria that I have discussed before are not met, you might consider the dynamic serving in the same URL. This is more suitable for those sites that want to really offer a different type of content, produce a type of users. Remember that a lot of mobile users are also users that are looking for local type of searches that you may verify before with a keyword tool or Google Analytics, but that means that maybe, for those type of users, you want to provide some specific offer, a coupon, something different, maybe references to go walk into your next store, a different type of content than for the typical desktop user. Right? So this will be the alternative.

If you cannot implement responsive, I have talked before, if you have feature phone users, then you will do dynamic serving in the same URL. That means that you will be at a parallel site, but this site or this content will be shown through the same URL. The thing is to implement the user agent detection so instead of showing one version of the content, you will show the other.

If you, for some reason, have no other possibility to implement this, then you will move to the parallel site in an "m" subdomain. This means that you will build off a parallel site, but it won't be shown on the same URL as the previous option. Then you will need to add some text or rel=alternate tag to refer user from the desktop version to the mobile one. Also, vice versa, with a canonical tag. So, like this, you won't have any content duplication problems.

At the end of the day, this is not optimal because this means that the crawler, Google, will need to really identify much more content, and you will give much more work to the crawler. It won't be as neat as to have just one URL for everything. You will need to work more also to improve the popularity of this other parallel site because you don't have the same URL for everything. So it's not the ideal situation really.
The fourth question that might arise is: How can Google find my mobile site now, if it is not responsive? Of course, if it's responsive, it's the exact same content that will be shown to the desktop user as to the mobile one.
So what will happen in this situation? For example, you have a parallel in a "m" subdomain. You will need to generate a mobile sitemap and upload it through Google Webmaster Tools. Of course, links, it is always a good practice to link between one version and another of the site if you're using different URLs. Of course, good dynamic serving. If you're using the dynamic server with the same URL, sometimes it's not well-configured.

At the end of the day, the Google bot doesn't realize that there's another version there hidden somewhere. This is not cloaking because you will actually show the exact same information not only to the mobile bot, but also to the mobile user. As long as the user and the bot see the same thing, it's not cloaking, really, but you need to verify that it's well-

configured. That's why it's very important that you check the feature on Google master tools and see if the mobile Google bot user agent is really seeing the code that you want.

So, these are the most difficult questions that arise when you are developing your mobile SEO strategy. I hope that these are of use for you now that this is a very hot topic. You verify and validate first if it has a sense to enable these type of sites right now for you. If it does, where are the best options to do it?
Thank you very much for the opportunity.

What's Going On with Our Branded Organic Traffic?

We've been experiencing an interesting pattern in our branded organic traffic over the last few months. I know SEOmoz can't be the only ones experiencing this trend, so I want to call out what I've been seeing in the SEOmoz data.

We've been seeing gentle but steady organic growth in 2012, along with a small seasonal dip in early summer:

However, when we look at just our branded organic traffic, we're seeing a different story altogether:

Branded organic visits are taken from an Advanced Segment I've set up in Google Analytics. It captures any organic traffic that comes in via keywords including our brand terms (seomoz, open site explorer, etc.) and variations on our brand terms (seo moz, seo mox, OSE, etc.).

Digging into this data a bit, I compared visits from April 2012 (the first available 30-day month of the year) with September 2012 in GA and got the following results for our top four branded terms:

• "seomoz" declined 26.26%
• "open site explorer" declined 37.04%
• "opensiteexplorer" declined 28.16%
• "seo moz" declined 33.10%

Is interest in our brand declining?

I was pretty sure that the decrease in branded traffic wasn't a decrease at all. Instead, our drop in branded keyword tracking was a casualty of Google masking keyword data for some users.

However, I needed to make sure we weren't losing brand equity. Reduced search volume for our branded terms would be a bad sign for us. I put together a test to make sure our branded organic traffic (probably) wasn't actually declining.

I took a look at Google Trends data for the four terms listed above and found that while some of them have seen some volatility in interest over the course of 2012, none of them has seen a significant decline in search volume when comparing April to September (note the drop at the end from this week's incomplete data).
The term "seomoz" remains very steady:

"open site explorer" saw dips in interest in April and July, but had returned to the 80-100 level by September:

"seo moz" has seen the most significant decline, but by removing the three outlying peaks from this cart, we can see interest remaining fairly steady (especially since July):

"opensiteexplorer" has actually seen an increase in interest since late July:

For one last sanity check, I exported our rankings history from 2012.  I was pretty sure I'd have noticed if SEOmoz properties had slipped from #1 for these terms, and sure enough, they haven't.

What is going on with our branded traffic?

I'm confident that I cracked the case in regards to our branded traffic. If search volume hasn't declined and we are still ranking the same, it's a reasonable assumption that our branded organic traffic has not, in fact, fallen off.

The culprit is our old pal, (not provided).

In the same period that we saw the decline in branded traffic listed above, we also saw a 42.02% increase in (not provided) traffic. In September, (not provided) accounted for 63% of our organic search traffic, compared to 51.7% of our organic traffic in April. Remember when (not provided) was only supposed to affect 5% of searches? That was fun.

Since (like most sites) our branded terms are also our most popular overall organic terms, it stands to reason that a large portion of that (not provided) traffic is made up of branded organic traffic. SEOmoz is harder-hit by this than some other sites because we have such a tech-savvy audience: our users are more likely than some other demographics to be using Firefox or signed in to Google Accounts.

What kind of increase have you seen in (not provided) traffic since the beginning of the year? Is it affecting your branded terms?

What about these links - Internal vs External Links

Have you ever had an itch inside of your head? If so, you probably realize that every possible scenario of how to relieve that obnoxious tickling sensation would end up in a painful death.? Long pointy tube directly through the ear: death. Jumping straight up into a spike: death. Pulling your head off: death.

More importantly, why the hell would the inside of your head itch anyway? We may all have our suspicions, but for me I tend to get those uncomfortable itches when I am asked a question that I do not know the answer to. Naturally, I make something up and go on with my day. But usually, later in the day when eating a cold reuben sandwich, that stupid inner head itch comes back.

Fine. Seeing that they do not make those handy back-scratchers for the inside of my head, the only alternative is to sit down and hash out the answer to that question that has driving me bonkers: When should you open links in a separate tab?

Internal Vs. External Links

Fundamentally, they do the same task. They are embedded onto a page of a website, and upon clicking – they open a page. However, one version opens in the same tab, and the other opens in a fresh tab. However, the question is not what is the external link – but when should it be used?

Internal Link
<a href=”markoleszczak.com”>Link</a>
External Link
<a href=”markoleszczak.com” target="_blank">Link</a>

Analytics

Anybody that has worked on the web for more than a few minutes understands how obsessive people can become with metrics they do not understand. Bounce rate is not like a golf score, time on site should not be equivalent to the number of hours there are in a day, and unique visitors and total visitors are not the same thing.

So what is the big deal on the way you open links? Well, this is a tricky one, as it begins to sound more like an ethics question than a logistics question. While we all loathe those inflating pageviews, we also despise those sharing false metrics with Mr. Boss Man to make things look better than they are.

It may not appear a big deal, but you can drastically change the result of time on site, and inaccurately gauge the people bouncing from your site.

Case 1: External Link

 

External links falsify the total time spent on the initial web page.

• Visitor lands on Website A
• After 10 minutes, she clicks a link (Website B) opening a fresh tab
• She stays on Website B for 20 minutes
• She closes the Website B tab
• She returns to Website A and finishes reading for 10 minutes

Time on Website A = 40 minutes
Per Google Analytics, Website A’s inactive time will continue being tracked until it is timed out after 30 minutes

Case 2: Internal Link

Internal links allow for correct analytics.

• Visitor lands on Website A
• After 10 minutes, she clicks a link (Website B) opening in the same tab
• She stays on Website B for 20 minutes
• She clicks the back button to return to Website A
• She returns to Website A and finishes reading for 10 minutes

Time on Article A = 20 minutes
As you will notice, this is an identical scenario, but with two different results.

Forced Behavior

Allow your website visitors to choose for themselves when they want to open a new tab.

While growing up, a lot of your decisions were made for you. Spinach was delicious and homework was fun. Nobody likes having their mind made up for them, but as you grew, you had more of an opinion. You were able to select the foods you liked. You could choose your favorite classes to take. You finally had an opinion, and the world was a happier place.

For links it is the same thing. People should be able to decide themselves if they want to open a link in a new tab. With a simple Shift+click, any link can be opened in a new tab.

Reasons Why You Should Not Open Links In New Tabs:

• This disables the back button on the new tab. The back button is the second-most used navigation feature in a browser
• Visually impaired & less tech-savvy users can have a hard time navigating through tabs
• Increased number of clicks for visitors on smart-devices

When Is It Acceptable To Use The External Link?

It is important to understand that this “target_blank” command is not always a buzzkill. With everything, it is best used in moderation. Many times this command is used when printing a page or when paired with an icon indicating it will open a new tab. As long as people know what to expect and they will not try to hit the “back” button, a new tab can actually be a convenient way to present certain information.

Just keep in mind that one should treat others as one would like others to treat oneself. Do not assume everybody likes browsing the web the same as you. And do not assume that everybody likes spinach. Now grab a cold brew, raise your glasses, and salute the beloved link.

Cheers.

 

Minimum Bounce Rate is Always Good for Website

Every website owner want a lower bounce rate for the website but the question is how to achieve a good (lower) bounce rate?

What is Bounce Rate?

Simply, bounce rate is the percentage of visitors who enters in your website and bounce or leaves the website. You can easily check your website’s bounce rate from Google Analytics, the ultimate and one of the easiest tool for checking stats for your website.

Bounce rate is basically only the tool which shows the importance and relevancy of your website to your online visitors. If your bounce is low, then it shows that your visitors like your website and love to have a stay but if you are on the wrong side i.e. high bounce rate; then its to re-think and to do some effective actions to make it down. But the main question is HOW to Reduce Bounce Rate of a Website?

Tips to Reduce your Bounce Rate -

1. Website Load Time – Check the load time of your website. You need to understand; in this fast face life,  nobody likes a slow website. So, it’s better to monitor your website load time and do necessary actions. Some of easy-to-use tools to test the load time for the website -
1. http://tools.pingdom.com/fpt/
2. http://www.iwebtool.com/speed_test
2. Website Navigation – Put an easy navigation on your website. Your visitors shouldn’t get confused to navigation your website pages. It will irritate a visitor and he can probably leave the website without surfing more. Your website director is the best person to interact with for this issue.
3. Browser Compatibility – Your website should be compatible with all major web browsers like Google Chrome, Internet Explorer and Mozilla Firefox. Sometimes, website owners neglect to check this compatibility issue which is basically an important factor in the website usability. Browsershots.org is one of the best tool to check your website browser compatibility.
4. Too much ads & Pop-ups – Excess of everything is bad and the same is related with the high bounce rate. If your website is full of ads and pop-ups which hampers your visitor’ action, he will be jump to another website. It’s always better if we have a separate column for sponsored ads. Everybody wants money but if you see visitors are basically your money. If you don’t have revisits, you can’t make money. Please think about your visitors too!
5. Your Targeted Keywords (SEO) – Don’t stuff your targeted keywords. Make your web page relevant to your visitors instead of just created for Search engine rankings purpose. After Google Penguin Update, it is strongly advice that you don’t use any kind of Blue/ Grey/ Black SEO technique to fool out search engine spiders and to gain fast rankings. You can be seriously penalized or can be banned too! Give your visitors, what they want i.e. relevant information.

Update free SEO tips for Webmaster

Search Engine Optimization, typically abbreviated SEO, is essential to increase your Web site’s visibility in search engine results. It is vital to incorporate SEO keywords and techniques into your Web site’s development so your site will appear higher up in the search results because most users will only click on the first page or two of search results when looking for pertinent Web sites. If you’re not well versed in SEO, you may want to consider hiring a professional who is knowledgeable in this area to incorporate SEO into your site, otherwise, you could end up doing more harm than good. Whether optimizing your site for search engines for yourself or hiring a professional, there are several tips and techniques you should be aware of. Make sure you inquire about these tips of you’re employing a professional to optimize your Web site.

Tip#1 Using Google Analytics To Keep and Eye on SEO:

Employ Web site analytics. You’ll find a variety of sites, such as Google Analytics, offering analytics on your Web site. Choose one of these sites and check your site’s analytics regularly to determine which keywords are the most helpful and how users are coming to your site. Adjust your SEO accordingly to boost traffic to your site.

Tip#2 Content + Quality = Perfect SEO: 

Create quality content. Before you can even begin to optimize your site for search engines, you’ve got to create the content that will appear on your site. Make sure the information is unique, clear and relevant and that the pages are easy to read and navigate.

Tip#3 Blogger's First Priority is to Write For Readers:

Write for readers not SEO. While keywords are important to SEO, the readers are the ones who will be reading your site and, hopefully, using your business based on what they read. Make sure your content is engaging and reads correctly while incorporating keywords, do not stuff keywords randomly throughout the copy.

Tip#4 Using Unique Keywords To Attract Visitors

Do your homework before you begin. Keywords are definitely good, but too many keywords can cause detrimental effects on your search engine ranking. Use a free or paid keyword tracking service to check out the keywords you plan to use and see if there might be better ones. Choose a couple of keywords for each article or page for best results.

Tip#5 Using unpopular Keywords to Gain First Spot in SERP 

Consider using some of the less popular keywords. While this may seem to contradict the previous tip, there’s more competition for keywords that are more popular so you’ll be competing with more Web sites than if you incorporate some of the less popular keywords.

Tip#6 Slow And Steady Wins the Race:

Make changes slowly. When trying to improve the SEO of your Web site, make only a couple of changes at a time. Some keywords or other SEO changes could cause your page to drop in the rankings and if you’ve made too many changes at once it will be difficult to pinpoint which ones were effective and which weren’t.

Tip#7 Use SEO Optimized Page Title:

Consider your page titles carefully. Create unique and relevant page titles for best results with the search engine crawlers. The page title is one of the most important pieces of information on the page, so don’t title your pages as an afterthought.

Tip#8 Using H1 and H2 Tags

Use your headings wisely. Google and other search engines give preference to headings tagged with the H1 and H2 html tags, so incorporate your most important keywords in these headers, but avoid stuffing the headers with nonsensical phrases just to get your keywords in. Google has started lowering rankings for this practice.

Tip#9 Keep an Eye on Algorithm Updates:

Stay up to date with algorithm changes, especially with the major search engines. Google, Bing, Yahoo! and the other search engines are continually updating their algorithms to bring their users the best possible results. Keep updated on these changes so you can edit your Web site accordingly.

• Google Penguin 1.1 Algorithm Minor Update Released

Tip#10 Create a Sitemap To Increase Your Crawling Rate:

Create a site map. Not all pages can be crawled or indexed by search engines, so include a site map to help the crawlers learn more about the pages it cannot index.

Some To The Point But Useful SEO Tips:

• Tip#11: Hyperlink keywords or phrases instead of using the phrase “click here.” Using keywords as links helps the crawlers deduce what the linked-to pages are about.

• Tip#12: Have a plan. Before you begin any SEO changes, develop a sound SEO plan or ask your SEO company to develop one for you. This will help you implement your changes.

• Tip#13: Include hyperlinks to other Web sites. Search engines give pages with links higher ranking than those without, but keep in mind that link farming or poor quality links will hurt your ranking.

• Tip#14: Optimize your Facebook page. Pages on Facebook are also subjected to crawlers and ranking, so incorporate keywords pertaining to your business into the About, Company Overview and Description sections.

• Tip#15: Evaluate your page URLs. Whenever possible, incorporate keywords into your page URLs to increase your search engine rankings and tell people what they can expect when they click on the link to that page. Try to avoid using too many hyphens though as many users may think the links are spam.

• Tip#16: Issue press releases when appropriate. Not only can you post these press releases to your site, you can submit them to related media sites, which may garner you more high quality links to add to your site.

• Tip#17: Update your content regularly. Not only does this help your rankings and SEO, it will also keep your customers happy.

• Tip#18: Start a blog. Incorporating a blog into your Web site or linking to a blog will help your rankings and will help you keep your site’s content current without having to know any Web programming.

• Tip#19: Include links to other pages on your site. Not only will this help crawlers locate additional pages within your Web site, it will help drive traffic to those pages.

• Tip#20: Continually evaluate your site’s SEO. Maintaining or increasing your Web site’s ranking with search engines is an ongoing process that takes a bit of monitoring. Evaluate your links periodically and confirm they are still live links with quality content and adjust your keywords or Meta tags as needed.

Read Regularly Seo tips & Updates with Techiezens Blogs..

How to PDF Tracking in Search Engine

Recently, I have come across a real time challenge to track a really important data in Google Analytics. One of my client has a website which offers Online Application From in PDF Format & One has to download it, fill it & send back on given email id. Now, here, for Client, its really important to know that how many people have downloaded the PDF ? There are 3 application forms, so comparison metrics for all 3, Geography details, Traffic channel details for Downloads & many more. But, everything can be available if we are able to track when PDF get downloaded by a visitor. So, to-day’s blog post is all about How to track PDF download in Google Analytics.

How to Track PDF Download in GA :
There are 2 ways we can track PDF download in Google Analytics.

1. Generate Virtual Pageviews when someone downloads PDF
2. Set & track Events when someone downloads PDF

Normally, Its really helpful to track PDF downloads as Event. This give you flexibility to categorize & Label the events as per the nature of download.  Beside this, one can look at the source & various metrics available in Google Analytics to trace the individual download as well.  So, to Set & Track event for each & every PDF download, you need to implement following code.

You need to call Track Event in your Google Analytics code.

_trackEvent(category, action, label (Optional), value (optional), noninteraction (optional))

• category (required) : The name you supply for the group of PDF/Objects you want to track.
• action (required) : A term used to define the type of user interaction for the web object. (For ex. Downloade/ played)
• label (optional) : An optional string to provide additional dimensions to the event data. (For ex. Name of PDF file)
• value (optional) : An integer that you can use to provide numerical data about the user event. (For ex. 1% of course fees)
• non-interaction (optional) : A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.

Example of Simple Code :
<a href=”#” onClick=”_gaq.push(['_trackEvent', 'PDF', 'Downloaded', 'SEO Course App Form']);”>SEO Course App Form</a>

Reporting :
Once event tracking has been set up and working on your site for a day, then you can go to the Content section of the reports in Google Analytics and view Event Tracking. In the above case, the reports for Events would show PDF as the Category, Downloaded as the Action, and SEO Course App Form as the Label.

PDF in Event Tracking in GA

The above images shows one such implementation of PDF Download in new Google Analytics interface.
With this method, you can track,

• PDF
• Documents
• VIdeo Download
• Video Play/Pause Events
• Songs Download event & more

But then, again, here is the challenge, Suppose you have a a very Big University client where there are hundreds PDF to track from millions of pages, What one should do ? Go & set the event code in each & every link ? Sound illogical right ? Well, I am researching on that & very close to solution

So, Stay tune, keep googling & keep reading Innovative SEO for the next post on the same topic on How to track hundreds on PDF with automated event tracking

Google Product List, Those are Important for Every Users

Not every body knows that Google owns over 60 Products & Services. And not many of us use even half of these products together. According to Alexa - Google Search Engine, Google Mail (Gmail), You Tube and Google Image Search are the top Google products and they also dominates the privilege of being the on the top of Alexa ranking too. 90% of Googlers uses Google only as a Search Engine and of course as a free Email Service Provider Company.   

Now lets list ll the Google products here. I have not tried and used even half of these products and services.

1. Google Search & it’s features - Google search is the most popular search engine on the Web.
2. Blogger - A free blog publishing tool for easily sharing your thoughts with the world.
3. FeedBurner – Allows bloggers and podcasters to manage their RSS feeds.
4. Google Ad Planner – A free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
5. Google AdSense – Place contextual Google ads on your site – and earn money.
6. Google AdWords - Advertise online and pay only when people click on your ad.
7. Google Affiliate Network (DoubleClick) - Full-service online marketing company specializing in pay-for-performance media.
8. Google Alerts - Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
9. Google Analytics (Urchin) - Google Analytics makes it easy to improve your results online.
10. Google Apps - Software-as-a-service for business email, information sharing and security.
11. Google Base - Google Base is a place where you can easily submit all types of online and offline content.
12. Google Blog Search - Blog Search is Google search technology focused on blogs.
13. Google Bookmarks - Google Bookmarks is an online service that lets you save your favorite sites and attach labels and comments.
14. Google Book Search – Search and preview millions of books from libraries and publishers worldwide.
15. Google Calendar - Keep track of all your life’s important events – birthdays, reunions, little league games, doctor’s appointments – all in one place.
16. Google Checkout - Buy from stores across the web and track all your orders and shipping in one place.
17. Google Chrome - A browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
18. Google Code - Code is for external developers interested in Google related development.
19. Google Contacts – Similar to an online address book, the Contact Manager gives you easy access to the people you want to reach.
20. Google Custom Search Engine & Google Subscribed Links – With Google Custom Search Engine and Subscribed Links, you can create a search engine tailored to your needs and lets you create custom search results that users can add to their Google search pages.
21. Google Desktop - Search your computer as easily as you search the web with Google.
22. Google Dictionary - Free online dictionary.
23. Google Directory - The web organized by topic into categories.
24. Google Documents – Free web-based word processor and spreadsheet, which allow you share and collaborate online.
25. Google Earth & Google Mars - Offers maps and satellite images for complex or pinpointed regional searches.
26. Google Finance - Offers a broad range of information about stocks, mutual funds, and companies.
27. Google Friend Connect – Instantly awakens and strengthens the community that visits your site by enriching it with social features.
28. Google Gears - A Firefox and Internet Explorer extension that allows to navigate on compatible websites offline and synchronize when going back online.
29. Google Groups - Where groups of people have discussions about common interests.
30. Google Health - Puts you in charge of your health information.
31. Google Image Search & Similar Images - The most comprehensive image search on the web. Google Search Images allows you to search for images using pictures rather than words.
32. Google In Quotes – Allows you to find quotes from stories linked to from Google News.
33. Google Knol - Knol makes it free and easy to create, collaborate on, and publish credible web content.
34. Google Latitude - See where your friends are on a map.
35. Google Local Business Center - If you are a business owner Claim your business listing today and let customers find you online!
36. Google Mail (Gmail) - Gmail is a new kind of webmail, built on the idea that email can be more intuitive, efficient, and useful.
37. Google Maps & Google Map Maker - Find local businesses, view maps and get driving directions. With Map Maker you can edit the map in more than a hundred countries and watch your edits go into Google Maps.
38. Google Mobile - Upgrade your phone with free Google products.
39. Google Moderator - A tool that allows distributed communities to submit and vote on questions for talks, presentations and events.
40. Google News, News Archive Search & Google News Timeline - Aggregated headlines and a search engine of many of the world’s news sources. News archive search provides an easy way to search and explore historical archives. News Timeline is a web application that organizes information chronologically.
41. Google Notebook (SearchWiki) - With Google Notebook, you can browse, clip, and organize information from across the web in a single online location that’s accessible from any computer.
42. Google Patents - Search the full text of the U.S. patent corpus and find patents that interest you.
43. Google Product Search (Froogle) - Presents photographs of products and links to the stores that sell them online.
44. Google Reader - Web based feed reader to keep up with blogs and news.
45. Google Scholar - Provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.
46. Google Sets - Automatically create sets of items from a few examples.
47. Google Sites - Google Sites is a free and easy way to create and share web pages.
48. Google SketchUp - Create, modify and share 3D models.
49. Google Sky - Google Sky includes a number of different ways to explore the universe.
50. Google Squared – Takes a category and creates a starter ‘square‘ of information, automatically fetching and organizing facts from across the web.
51. Google Store – Official Google Accessories, Apparel Items, Software, Office Equipment
52. Google Suggest - As you type your search, Google offers keyword suggestions in real time.
53. Google Talk - Chat with family and friends over the Internet for free.
54. Google Toolbar - Internet Explorer and Firefox Toolbar with Google search.
55. Google Translate – Free online language translation service instantly translates text and web pages.
56. Google Trends & Google Insights for Search - Compare the world’s interest in your favorite topics. Use Google Insights for Search and see for yourself what the world is searching for.
57. Google Video - Search and watch millions of videos indexed from all over the web.
58. Google Wave – Google Wave is a new online communication and collaboration tool.
59. Google Web Accelerator - Google Web Accelerator works with your browser to help web pages show up in a snap.
60. Google Web History - Your web history is stored on Google servers, which means that you can view and manage it from any computer.
61. Google Webmaster Tools - Provides you with detailed reports about your pages’ visibility on Google.
62. iGoogle - Your personalized Google home page.
63. Jaiku - Create your own microblog and connect with your friends.
64. Orkut - Social networking site designed to make your social life more active and stimulating.
65. Picasa - Helps you organize, edit, and share your photos.
66. YouTube - Share your videos with friends, family, and the world.

I haven’t included Google WiFi as I’m not from United States. Google WiFi is a free wireless Internet service to the city of Mountain View, California. I know that the list doesn’t end here but I included only the products which I’ve used or have been using. Please let me know if you know any other interesting service from Google so that I can give a try. So, how many Google Products and Services are you using?

  

The references are  from Wikipedia and Google itself.http://en.wikipedia.org/wiki/List_of_Google_products  and http://www.google.com/options/