First things first….What is Bounce rate?
It is the percentage of people who are bouncing of your site without going on to a second page. For eg: suppose there are 1000 visits to your site and 700 of them leave your site after visiting just one page, your bounce rate is 700/1000 = 0.7 (or 70%).
How does High or Low Bounce Rate affect your site?
Suppose you have a store. You want customers to visit that store. There’ll be some customers who take a walk through the store looking for things which he might be interested in buying. There would also be a few customers who would just enter your store and leave soon without even bothering to see the entire store. More the number of customers in the first category, more would be your chances to convert them and improve your sales figures. The lesser the number of customers in the second category, the better for your business. This second set of customers is what we call the Bouncing customers in Search Engine Marketing terminology.
Thus lesser the number of bouncing visitors (lower The Bounce Rate), the better for your online business.
What is Low and High Bounce Rate?
Experts believe that a Bounce rate of 40% is normal for a website. Bounce rate above 55% should be a cause of concern for the site owner.
How can you know the Bounce Rate of your site?
There are tools available for free to give you the data on Bounce Rate of your site eg; Google Analytics.
How can you decrease your Bounce Rate?
- Relevancy of Landing Page :For any organic search, a visitor enters your site by typing in some keywords in the search box. Ensure that your landing page communicates the same information which the visitor was looking for.
- Content: Your content should be crisp, to the point and useful to your target customer.
- Design: Your landing page should be both attractive and interactive.
- Page Loading Time: Ensure that your page does not take too much time to load on the browser. The faster, the better.
- Navigation: Ensure that your landing page has clear navigation channels. Make it as easy as possible for the visitor to navigate through your landing page and to your inner pages.
- Incentives/Offers: If you can, include offers, discounts and incentives on your landing page. The customer always looks for deals.
- Do not distract: Do not distract your customers by placing a lot of ads on your landing page that take them away from your site. If your primary motive is to get profits out of hosting these ads then it makes a business sense, otherwise do not have too many ads on your landing page.
This Article is written by Amit Thapa expert Web analyst behalf of World Largest Web Solutions Company Techiezens Infosystems. Know More visit here : Ecommerce Website Design Company