Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Tuesday, 3 September 2013

Search Engine Optimization - Best way to enhance the list of Visitors

SEO (Search Engine Optimization) plays an important role in the growth and development of the organization as it is a tool which enhances the popularity of your website keeping a tab on the visitors' actions, searches, keywords and preferred search engines. So, if you wish to bring your site on the top ranking enhancing your clientele, find the online SEO service providers to help.

The term SEO means search engine optimization. It is basically a tool which affects the visibility of a website in the search engine’s free search results. The highest ranking of the site brings the website on the top with the increased number of visitors. The purpose of search engine optimization is to target the different types of searches like music, images, video, academic searches, industry based, vertical searches and the local searches. Being the part of online marketing strategy, it considers the working of the search engines, what are people searching for, keywords and search terms inserted in the search engines, preferred search engines by the target clients. SEO company Delhi will play a vital role increase your website visitors and helps to grow your online business.

The optimization of the website includes editing its content, HTML and the associated codings increasing the importance of particular keywords removing the hindrances in the path of activities related to indexing of search engines with an aim to promote the inbound links and backlinks. The people who do the work of SEO are known as search engine optimizers who are the webmasters and the content providers optimizing the site’s popularity and increasing its ranking. The main work of the search engine optimizers is to enhance the list of visitors to a particular site by providing higher search results in the search engine (SERP) comprising of bing, yahoo, google and numerous other search engines.

The SEO agency can decide the growth or downfall of your website as these people work in taking ahead the websites by enhancing the rankings of the sites and keeping a tab on the activities of the visitors and targeted clients, their searches, keywords inserted by them and the search engines preferred by them. These agencies help the organization in maintaining its site, redesigning, launching and planning to have a new one making it user friendly from the bottom up. In addition, these bureaus also help in making the desired changes in the available site of the clients.

As satisfaction of the clients is the ultimate motto of every organization. Thus, it is essential to have the presentable website that attracts numerous clients increasing the clientele as a poor website can harm your organization’s rapport in the market giving the negative image of your business. So, if you are looking ahead to hire an SEO agency in order to create a positive rapport in the market making your website attractive increasing your clientele, there are numerous online SEO service providers looking forward to help.

YNG Media, one of the most trusted internet marketing company in Delhi, which provides quality Search Engine Optimization, website designing and PPC services for clients.

Head Office:

YnG Web Media Pvt Ltd

87 , 1st floor, Adchini
Above Yamaha Showroom
New-Delhi 110017

M: +91 9211 303 330

Thursday, 31 January 2013

Does URL reducing impact SEO? ‘NO’ says the expert!

URL shorteners are rapidly being used in social media like Twitter and Facebook. Since a microblogging site like Twitter only allows 140 characters in a post, URL shorteners are gaining in popularity. But how does shortening of an URL affect its Search Engine Ranking and Search Engine Optimization (SEO)? Do the link credits go to the original article or is lost somewhere in between?

Matt Cutts,a well-known Google staffer recently answered this question in a video. According to him, URL shortening does not harm an article’s Search Engine Optimization till the time the shortener uses a 301 redirect  to the original link. 301 redirects are permanent redirects and help give credits to the actual link. Most URL shorteners like use 301 redirects. Such redirects help in creating inbound links to the article/site and consequently help in Search Engine Optimization.

However some URL shorteners use 302 redirects. They give only temporary link credits to the original article and lay more emphasis on the shortened link. Such URL shorteners are better avoided.
So in case you had some worries about using URL shorteners for SEO… rest assured, they only add to your link credits. You just have to ensure that they use 301 redirects. 99BKG2CZ6KFP

How to Promote your Business through Social Media

How to promote Social Media Contests ?
Social Media Contests are an easy way to get your brand noticed. It encourages user interaction with the brand and at the same time helps in generating the buzz around your brand. But for any contest to be successful, it is essential that it is promoted well.
Here are three tips to promote your Social Media contest:
  • Keywords- the key to successful SEO: Make sure you use the right keyword to name your contest. People, who are searching for such contests online, would be unaware of the jazzy name you would have given to your contest. Ensure that your contest title incorporates the keywords by which you want your contest to be found.
  • It’s your baby, treat it like one: Your contest should be hosted on your own web site. Imagine the number of backlinks this would generate if the contest clicks. SEO and backlinks go hand in hand. The more the number of sites link to the contest page on your site, the better for your Search Engine Optimization (SEO) campaign.
  • Find the right participants: Now that you have your contest in place, it’s time to go ahead and promote it. Talk about your contest on blogs and forums related to your contest topic. Find groups on LinkedIn that share similar interests and talk about your contest in those groups. Use Google and Twitter to find people who might be interested in your contest and promote your contest through them. Go social and spread the buzz as much as you can!
No matter how good your contest idea is, it is essential to market it well! These are the few tips we have used to promote our contests successfully.
If you have any other idea that clicked for you, share it with us in the comment thread below!

Tuesday, 29 January 2013

Google Latest Updates - Is SEO Died?

That’s just stupid, honestly. I’ve seen so many “Is SEO Dead” threads and articles popping up everywhere telling people that all hope is lost, and that’s just ridiculous. SEO will NEVER die, period!

You simply need to adjust your strategy a bit, write high-quality content and stick to white-hat SEO techniques if you’re doing any form of link building. That’s it, that’s all you need to do to “conquer” any update Google throws at you.

If you write something on your website, ask yourself the following question: “Is this what I want to see on Google’s first page if this is what I searched for?” If you can answer honestly and it’s “yes”, then you should be fine. It’s all about relevancy and user experience. If Google feels you’re REALLY contributing to the WWW then they won’t touch your rankings. But if you’re doing anything sneaky to try and fool Google or just try to make a quick buck without providing sufficient value to your readers, whatever good rankings you have now certainly won’t last long. People who says SEO is dead have no idea what they’re talking about, they’re quitters, wannabes or most likely, -both.
  • Here’s a breakdown of the 2 algorithm changes made by Google that you can use to inspect, fix and master to avoid ever getting slapped again.
Farmer/Panda Updates: As stated before, the Panda update was implemented to remove article directories and thin-content sites (like minisites) from the SERPS. The de-indexing of many article directories lead to a lot of sites losing backlinks on a major scale, which is what caused some sites’ rankings to drop dramatically. More recent updates (Dec 2011 – Apr 2012) targeted private blog networks like SEO Link Vine (this one hit in Dec 2011 judging from personal experience), Build My Rank and High PR Society just to name a few. Panda was also said to target web 2.0 sites, but this varies depending on the amount and quality of content posted on these sites.
  • How to Fix your Site that was Hit by Google Panda?
Easy, focus your link building efforts on social networks and don’t spam the living hell out of the internet with every flashy SEO tool you can get your hands on. Stick to white hat SEO and you’re good to go.

The Dreaded Penguin Updates: The Penguin update focused more on the on-page SEO of sites, penalizing sites that had too many stuffed keywords in every post or page. Sure, it also targeted anchor text backlinks and obvious footprints from backlinking, but is more focused towards your on-page content itself and not so much the off-page factors.
  • How to Fix your Site after being Penguin Slapped?
This is what I did, and it worked. Since I myself has been found guilty of a bit of keyword stuffing here and there (especially the older posts), I’ve had some keywords drop from page 1 into oblivion overnight. Here’s what I did to fix my site after being hit by the Penguin updates.
Google Panda vs Penguin - How to Beat Google Penguin Updates
I edited each and every one of my posts that made me money and removed many duplicate keywords to get a keyword density of between 0.8% and 1.2%. My rankings are coming back in a big way, here’s a screenshot of my Google Webmaster Tools account (on the left) to show you the proof that this is the way to “beat Google Penguin”. These rankings have disappeared but are making a big comeback after I’ve edited my posts.

Another thing that triggers a visit from the wrath of the Penguin, is linking to unrelated sites. So delete any links pointing to outbound sites that are unrelated, because that will get you slapped faster than you can say “Penguin”.

That’s it, that’s all you need to do! I also suggest following Matt Cutts on Google Plus and keep a close eye in what he has to say. Know that it will take some time to get your rankings back, but if you follow my advice it’s sure to come back sooner rather than later. Know that SEO is NOT dead and it will never die, so ignore anyone telling you otherwise.

You now have everything you need to know to recover from both Panda and Penguin updates, so get to work and focus on producing great content mixed with relevant, white hat link building techniques.

Latest Panda Refresh #24 Update in January 22nd

Despite it being just five days from extremely strong signs of a Google update, which Google denied, Google announced yesterday on Twitter that they have pushed out a new Panda refresh.

This would make the 24th revision or refresh to the Panda update since launching in February 2011. This update has a noticeable impact of 1.2% of English queries. The previous once, version 23 on the holidays had an impact of about 1.3%.

Honestly, the forums are not that noisy about this change. The January 17th change, which Google said was nothing, seemed like a much larger Google search update than this 1.2% Panda refresh they announced yesterday.

Tuesday, 18 December 2012

Why we look search engine optimization is must for every business

I need to ask you a question… How do you search for information?
search engine optimisationChances are you (like most people) are going to type that search query into Google to find out. Whether is to find the restaurant you heard about, to see if those shoes are cheaper online or to figure out if there is a gym in the new area that you’ve moved to. If you search for answers to your questions online, nothing is stopping your audience from doing the same and seeing your competitors.
Search Engine Optimization is the process of helping your website to rank faster in order to make your website visible to your consumers to grow your business. The work we do at Web firm is to help you grow your business online by providing visits to your website in order to get them to contact you, buy from you or look up your address to visit you in person.
The great thing about SEO is that it is trackable; you can see where your money is going.  You know how many visitors come to your site via what keywords, domains and where they enter your site. Can you say that about your mail out catalogues or your ad in the Yellow pages?
At Web firm, we have the experience and skills to help you achieve your online marketing goals through our various channels such as Search Engine Optimization, Paid Search Advertising and Social Media Marketing. Web firm’s SEO packages start from just $199 (ex GST) a month. 
Call us on 011-45525910 / +91-9650676661 Affordable Web Solutions Company Delhi   or email us at laxman, for more information about our Search Engine Optimization Packages and what they can do for your business.

How Changing the Internet Marketing trends

Internet Marketing Melbourne

In today’s corporate world, not having a website can have an impact on how far you would be able to go in your chosen niche or industry. This is because, nowadays, more and more people are keener on doing their daily activities without having to leave the comfort of their home. Something that is readily afforded by the Internet. That being said, of late, there has also been an increased demand for Internet marketing professionals who can really get sites into the top spot in an SERP (Search Engine Results Page), like Google. This demand is further pushed by the various changes in Google’s algorithm when it comes to ranking sites

So how do you ensure that you stay on top?

Lately, Google has been paying a little more attention to the content of your site and how it is able to answer the needs of the readers. Rather than just how many links are pointing to your site. Although the latter is still given a lot of weight, Google now considers whether those sites are able to profit from you. That said, one of the things that you have to keep in mind is that, the more natural your site looks, the better it would be for you. In line with this, you have to make sure that your content is well written. Use your keywords sparingly as a little too much might raise red flags with the search engine giant.
Make sure that you pay particular attention to your title as well as to your site’s description. If possible, make sure of your keywords here but ensure that you are not spamming your own site. Keep in mind that the site description, and the title are the first things that a reader would see in a search engine results page. So make the most of it!
Lastly, you have to keep in mind that Internet marketing is more than just search engine optimization. You can also do email marketing, referral marketing, and affiliate marketing. You have a lot of options to go for so, if you are not really familiar with how search engine optimization works, better engage in some other form of internet marketing.

Thursday, 29 November 2012

Get more Visitors by Quality Search Engine Optimization

Search engines don’t necessarily make it easy to achieve high ranking through user keyword searches, but it is worth the effort. When writing articles, if you thoughtfully (overdoing it will backfire) shift some of your focus to SEO (search engine optimization), you can raise your site’s traffic, as well as your rank for certain keyword searches. Hopefully, these tips will help and inspire you. Competition for top rankings will only get stronger over time. You can get a head start by slowly phasing out the use of frames in your site design.

Using frames makes your site noticeably slower to load and takes users more time to navigate. It also makes it more difficult for web crawlers and spiders to access the information contained within the frame itself. Use unique content on your website to generate traffic. Posting information that you can find on several different websites only helps you to blend in and not stand out of the crowd. By choosing unique and original content for your website you are offering something no one else has to offer. When you have determined which popular search engine terms to use, be sure to place them in your HTML title tag. You should do this because search engines give title tag content the most weight out of any of the other elements found on the page. Also use these phrases in title, tags, and description of your videos that you post on video sharing sites. Make sure that you include good headings to all of your paragraphs. These headings should be relevant to the topics that are covered in the paragraph. Make sure to include great keywords in your headings to make it easier for your reader to find what they are looking for. Search engine spiders are not big fans of flash based websites. They are extremely hard for them to crawl and using flash can keep you from even being indexed. If you have to use flash, make sure to include alternate text that describes what the flash is showing so that the spiders can crawl it and index your site. Find free tools to help you submit.

 Several websites offer automated submission tools, that help you submit to up to hundreds of article directory sites in a short amount of time. Search very hard to find the free tools that do this. Most sites charge a fee for this task, but if you are lucky you will find those that do not. Use the alt tag (html code) to add keywords to your images. Search engines (as of yet) can not actively search images and create keywords for them. They rely on you to create keywords for their engine searches. More keywords mean more hits for your site, and more search visibility. It is integral for you to improve the functionality for your customers on your website. To do this, you can include a search box in the top right hand corner of your page. This gives your visitors the ability to find exactly what they want with one click of the mouse.

Whenever it is possible, use your keywords in your URL. Search engines pick up on keywords that are placed in the URL. Instead of using numbers or text in article URLs, try to use a CMS that will use real words. These should be the keywords that readers will, most likely, search for. Write website content that human beings can understand and enjoy. Keyword injected nonsense just isn’t going to work. Search engines are programmed to differentiate between actual sentences and strings of words. They know a paragraph shouldn’t have the same sentence repeated over and over. If you fill your site with valuable content then the SERPS will reward you. Be smart with where you place the keywords in your site. Makes sure to place them in aspects of your sites such as titles, URLs, content, image names, etc. Think about what terms your visitors would use to find your content and what they’d expect to see when they arrived. Do not create a site with search engine optimization as your primary goal. This won’t make your site money, but the customers do. Build your site with the visitor in mind. Ask yourself: “Is my site fun, enjoyable, or useful?” If you answered no to all of those, you will not see hits and clicks from interested people. Plan your website so that the structure is clean and you avoid going too deeply into directories.

Every page you write for your website should be no more than three clicks away from the homepage. People, and search engines, like to find the information they are looking for, quickly and easily. Constantly adding fresh content, be it articles or reviews or widgets, will ensure that people are revisiting your website as often as possible. If you provide them with something they really want to read, view, or use they’ll bookmark and share your site with others as it will be a comprehensive cache of knowledge. Avoid flash as much as possible if you want to enhance your search engine optimization. Flash is not accessible to the algorithms search engines employ, rendering the content you create almost useless from a search engine optimization standpoint. Instead, use images and text menus as these are easily detected and factored into your ranking on search results pages. A few major, web-based sites have combined to start a new website,, to help with search engine optimization.

The site will list common vocabulary. This site will show webmasters and developers SEO terms, and teach them how to improve their ranking with the search engines. The goal of this site is to be a resource for site developers. You have found that search engine optimization doesn’t have to be difficult. An educated, common sense approach, goes a long way towards raising your site’s visibility, as well as, its rank. Apply the advice you have discovered here and you will be sure to enjoy the rewards of higher traffic.

Friday, 16 November 2012

Five Factors Web Style Organizations Can Help You With

The internet is a fast growing environment and the ecommerce is a fast growing field that attracts the attention of more and more people. The top trends in online sales change even from one month to another, so it is a good idea for your business and for its success to have a marketing team always aware of what is new and what should be changed.

However, you should know that there are numerous online companies that offer all the services you need as a freelancer, so it is only a waste of money to pay someone as a full time employee for this type of services when any ecommerce web design company can do the same thing.

Such companies offer you web design services, creating your website, they provide maintenance services, as well as upgrade services whenever they are needed. Now, it does not matter what if you choose an individual, a person who works on his own in the web design field or if you choose a firm. What matters is that you offer all your attention to the 5 elements that help you become the owner of a successful website.

The first element of these five is the search engine optimization. Those who already know the term refer to the search engine optimisation as SEO. This element is a very complex one and it can be used with success only by someone who completely understands the process. In search engine optimization, the specialist creates keywords and uses them in the sub headings of your website in order to attract the attention of all search engines to your website. The specialist also uses back links that can be created through article submission, forum posting and blog posting for the same purpose: to attract the attention of search engines upon your website. If you get a good search engine position, then you also get a good traffic and a lot of possible customer.

The second element is called Content Rich Copy. This implies offering descriptions of the items or the services that you sell and reviews. Numerous internet users appreciate this very much and in many cases, when they stop for a review, they also purchase something.

The third element on the list is known as Email opt in. If you already attracted the attention of some customers, you should make them keep coming back to you and by building an email capture box, you can send them special offers and information from time to time if they consent.

Fourth comes the Easy Navigation element. You have to make sure that your website is attractive, but also easy to use. You need maps of the website that will help them easily find what they need and even graphics that attract them to explore your website.

Last but not least, the number five element is Let Customers Contact You. Make sure that your contact details are easy to observe and at the disposal of any visitor of your website. By doing this, you might attract more of those who are too lazy to search for certain information.