Introduction about Social Media marketing through Online Branding

Your business is like a tree — only as sturdy as its roots. You can’t branch out until you know how strong your foundation is, especially when your tree is built upon social media; an ever-changing and increasingly important platform in today’s marketing environment.

We’ve created a special infographic that illuminates social media best practices to bolster four key business areas: Product Ratings and Reviews, Customer Service, Lead Generation, and Brand Awareness. There’s no need to dig around in the dark when it comes to your social media, so referencing the “Your Social Media Roots” infographic can help ensure that your business is well-planted and ready to grow.

The Frequent Table of SEO Place Factors

           



 This Information is provided by Techiezens Infosystems, which is International level Cheapest Internet marketing services offers depend on Client requirement's.

Google Latest Updates - Is SEO Died?

That’s just stupid, honestly. I’ve seen so many “Is SEO Dead” threads and articles popping up everywhere telling people that all hope is lost, and that’s just ridiculous. SEO will NEVER die, period!

You simply need to adjust your strategy a bit, write high-quality content and stick to white-hat SEO techniques if you’re doing any form of link building. That’s it, that’s all you need to do to “conquer” any update Google throws at you.

If you write something on your website, ask yourself the following question: “Is this what I want to see on Google’s first page if this is what I searched for?” If you can answer honestly and it’s “yes”, then you should be fine. It’s all about relevancy and user experience. If Google feels you’re REALLY contributing to the WWW then they won’t touch your rankings. But if you’re doing anything sneaky to try and fool Google or just try to make a quick buck without providing sufficient value to your readers, whatever good rankings you have now certainly won’t last long. People who says SEO is dead have no idea what they’re talking about, they’re quitters, wannabes or most likely, -both.

• Here’s a breakdown of the 2 algorithm changes made by Google that you can use to inspect, fix and master to avoid ever getting slapped again.

Farmer/Panda Updates: As stated before, the Panda update was implemented to remove article directories and thin-content sites (like minisites) from the SERPS. The de-indexing of many article directories lead to a lot of sites losing backlinks on a major scale, which is what caused some sites’ rankings to drop dramatically. More recent updates (Dec 2011 – Apr 2012) targeted private blog networks like SEO Link Vine (this one hit in Dec 2011 judging from personal experience), Build My Rank and High PR Society just to name a few. Panda was also said to target web 2.0 sites, but this varies depending on the amount and quality of content posted on these sites.

• How to Fix your Site that was Hit by Google Panda?

Easy, focus your link building efforts on social networks and don’t spam the living hell out of the internet with every flashy SEO tool you can get your hands on. Stick to white hat SEO and you’re good to go.

The Dreaded Penguin Updates: The Penguin update focused more on the on-page SEO of sites, penalizing sites that had too many stuffed keywords in every post or page. Sure, it also targeted anchor text backlinks and obvious footprints from backlinking, but is more focused towards your on-page content itself and not so much the off-page factors.

• How to Fix your Site after being Penguin Slapped?

This is what I did, and it worked. Since I myself has been found guilty of a bit of keyword stuffing here and there (especially the older posts), I’ve had some keywords drop from page 1 into oblivion overnight. Here’s what I did to fix my site after being hit by the Penguin updates.

I edited each and every one of my posts that made me money and removed many duplicate keywords to get a keyword density of between 0.8% and 1.2%. My rankings are coming back in a big way, here’s a screenshot of my Google Webmaster Tools account (on the left) to show you the proof that this is the way to “beat Google Penguin”. These rankings have disappeared but are making a big comeback after I’ve edited my posts.

Another thing that triggers a visit from the wrath of the Penguin, is linking to unrelated sites. So delete any links pointing to outbound sites that are unrelated, because that will get you slapped faster than you can say “Penguin”.

That’s it, that’s all you need to do! I also suggest following Matt Cutts on Google Plus and keep a close eye in what he has to say. Know that it will take some time to get your rankings back, but if you follow my advice it’s sure to come back sooner rather than later. Know that SEO is NOT dead and it will never die, so ignore anyone telling you otherwise.

You now have everything you need to know to recover from both Panda and Penguin updates, so get to work and focus on producing great content mixed with relevant, white hat link building techniques.

Latest Panda Refresh #24 Update in January 22nd

Despite it being just five days from extremely strong signs of a Google update, which Google denied, Google announced yesterday on Twitter that they have pushed out a new Panda refresh.



This would make the 24th revision or refresh to the Panda update since launching in February 2011. This update has a noticeable impact of 1.2% of English queries. The previous once, version 23 on the holidays had an impact of about 1.3%.

Honestly, the forums are not that noisy about this change. The January 17th change, which Google said was nothing, seemed like a much larger Google search update than this 1.2% Panda refresh they announced yesterday.

Facebook Video Ads on News Feed to be Launched Soon

Facebook is going to launch video ads in the news feed in the initial of 2013 as per the report by Ad agencies. The cover story concerns about the industrial executive who have been aware of the fact Facebook presents a unique marketing opportunity for businesses.

A news feed is a data format used for providing users with updated content.Facebook video ads is uploaded on desktop website as well as Facebook’s app for mobile and tablet. The length of video is around 15 seconds. According to television commercial the standard length of video should be 30 seconds. To meet this requirement, advertisers will have to generate new content for Facebook so as to acquire standard length of video as per the television commercial advertisement. Some of the videos possess auto play features. Auto play feature enable the automatic visibility of the uploaded video when it is visible to the user. The audio component is still the matter of discussion that whether it would be automatically activated as well. The video ads will always attract the user’s attention as news feed in the left and right columns of the screen. Facebook is also working to ensure that video’s can be visible to the users on mobile apps too.

Facebook users could react to the auto play video ads probably with a serious outrage and it is a matter of serious concern of potential backlash. The Report Says: The foremost concern is the autoplay function, it seems to be invasive and sometimes these ads are considered to be fraud in the video-ad market. The main drawback of autoplay ad is it viewed even if someone isn’t watching them. Additionally, the other concern is users become tired with so many Facebook ads from advertisers which are not related to their friends and family members even if advertisers tailor are based on information of a person’s profile. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages or Company’s Page. Facebook has not yet disclosed that how much they will charge for the video advertisement. However, video ads possess higher price as compare to other forms of Internet advertising.

How Changing the Internet Marketing trends

In today’s corporate world, not having a website can have an impact on how far you would be able to go in your chosen niche or industry. This is because, nowadays, more and more people are keener on doing their daily activities without having to leave the comfort of their home. Something that is readily afforded by the Internet. That being said, of late, there has also been an increased demand for Internet marketing professionals who can really get sites into the top spot in an SERP (Search Engine Results Page), like Google. This demand is further pushed by the various changes in Google’s algorithm when it comes to ranking sites

So how do you ensure that you stay on top?

Lately, Google has been paying a little more attention to the content of your site and how it is able to answer the needs of the readers. Rather than just how many links are pointing to your site. Although the latter is still given a lot of weight, Google now considers whether those sites are able to profit from you. That said, one of the things that you have to keep in mind is that, the more natural your site looks, the better it would be for you. In line with this, you have to make sure that your content is well written. Use your keywords sparingly as a little too much might raise red flags with the search engine giant.

Make sure that you pay particular attention to your title as well as to your site’s description. If possible, make sure of your keywords here but ensure that you are not spamming your own site. Keep in mind that the site description, and the title are the first things that a reader would see in a search engine results page. So make the most of it!

Lastly, you have to keep in mind that Internet marketing is more than just search engine optimization. You can also do email marketing, referral marketing, and affiliate marketing. You have a lot of options to go for so, if you are not really familiar with how search engine optimization works, better engage in some other form of internet marketing.