Facebook is going to launch video ads in the news feed in the initial of 2013 as per the report by Ad agencies. The cover story concerns about the industrial executive who have been aware of the fact Facebook presents a unique marketing opportunity for businesses.
A news feed is a data format used for providing users with updated content.Facebook video ads is uploaded on desktop website as well as Facebook’s app for mobile and tablet. The length of video is around 15 seconds. According to television commercial the standard length of video should be 30 seconds. To meet this requirement, advertisers will have to generate new content for Facebook so as to acquire standard length of video as per the television commercial advertisement. Some of the videos possess auto play features. Auto play feature enable the automatic visibility of the uploaded video when it is visible to the user. The audio component is still the matter of discussion that whether it would be automatically activated as well. The video ads will always attract the user’s attention as news feed in the left and right columns of the screen. Facebook is also working to ensure that video’s can be visible to the users on mobile apps too.
Facebook users could react to the auto play video ads probably with a serious outrage and it is a matter of serious concern of potential backlash. The Report Says: The foremost concern is the autoplay function, it seems to be invasive and sometimes these ads are considered to be fraud in the video-ad market. The main drawback of autoplay ad is it viewed even if someone isn’t watching them. Additionally, the other concern is users become tired with so many Facebook ads from advertisers which are not related to their friends and family members even if advertisers tailor are based on information of a person’s profile. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages or Company’s Page. Facebook has not yet disclosed that how much they will charge for the video advertisement. However, video ads possess higher price as compare to other forms of Internet advertising.