Customer Feedback is important for Website

You are a prospering business house with customer base larger than the number of soccer fans in the city. It’s time to do more for the clients; you decide to bring them on a common platform. Now on, there is a customer feedback community for everyone on your website. Brilliant idea! Or is it? At first thought, it seems a great way to get closer to the customers, but you need to understand things a little better before you jump in.



First & foremost, you need to ensure that the ‘customers’ giving the feedback are actually your customers. There is no dearth of online nuisance characters and of course you can never count out the competition. Remember, a good comment/review might go unnoticed, but a bad one always shines out.Compulsory registration with strict parameters is the best solution here.



Another important point is that the comments that are posted must be reverted and reverted timely. It doesn’t mean you need to reply every comment; you need to sort out the relevant ones, specially the complaints, and act on it. An assurance that the suggestion has been noted goes a long way in pacifying the customers.



You must also make the use of forum to learn the product innovations. It is one of the few places where you have your specific target audience assembled together, it’s the best R&D. Not only learn,acknowledge that you got the idea from a customer. For example, there is a complaint about your product X, in your reply you should not only provide a solution but mention that, based on this feedback; you are soon launching a new version of the product soon that will ensure these problems are not repeated. It will work like magic.



To summarize, consumer feedback are great for your business but demand caution as mishandling can make them equally harmful. Agree? Disagree? Let us know your feedback. Yes, we practice what we preach! 

This Article is written by Amit Thapa, having 5+ Years Experience in Internet Marketing as an Expert Web Analyst.Techiezens Infosystems Is a profession Web Designing Company Delhi . We are India's fastest Growing Company ecommerce web design company & ecommerceweb site development. We are providing website design and web development services for businesses.

Guidelines for efficient Website Design

The job of a website design company is not only about creating a design and adding codes to it. There are many other parameters that contribute to making a good website. This art is practiced and perfectly over a period of time, still these tips will act as your guidelines. 

1. Quick loading: The biggest put off for a visitor is waiting for a website to load. Internet is a medium very the audience is spoilt for choices. Therefore, if the visitor is made to wait to see your product, he will waste no time in moving on. 

The general thumb rule of the industry is that a website should not take more than 20 seconds to load. The problem of long loading is primarily due to heavy flash and high resolution images. There is no doubt that these elements add to the beauty of the site but what’s the point to making the site beautiful when nobody is seeing it. 

2. Convenient navigation: Your website visitor must be able to reach any section from anywhere are not more than 5 clicks. If the no. of leading clicks is more than this then the chances of visitor getting lost are above 50%. It is important to have subsections wherever needed but equally important not to overdo it. There has to be the right balance. 

Another important point that many designers miss is that many a time visitors land on your website’s inner pages instead of the homepage, therefore all pages must be clearly named and linked to all pages including the homepage. 

3. Proper use of pop ups: pop ups are an interesting concept and definitely add to the user experience. It is a kind of glitter for the look of the website. It adds character but as with makeup, too much to decking up will work the reverse way. A visitor enjoys a rare pop up here and there but if a popup starts showing up from each corner then the visitor gets irritated and might even leave the site. A website design company, Delhi must make sure it uses just the right dose of pop ups. 

4. Use right colors: First of all the color scheme used must be in line with the theme of the company. Then, you must ensure that irrespective of your color theme, the content should be easily readable. Many sites suffer from the problem to using such striking colors that suppress the content. Remember if the visitors can’t read anything, they won’t understand anything. 

If you keep these things in mind you are sure to be on the right track for your website design ventures. After that, it’s your skill and experience that will determine how well you perform. 

This Article is written by Amit Thapa, having 5+ Years Experience in Internet Marketing as an Expert Web Analyst.Techiezens Infosystems Is a profession Web Designing Company Delhi . We are India's fastest Growing Company ecommerce web design company & ecommerceweb site development. We are providing website design and web development services for businesses.

Good and bad points of Flash Website Design

Flash is basically animation software for vectors. The reason behind introduction of flash was to integrate animations with web pages. Due to the fact that flash uses vector based graphics it is able to work better with websites as the files are very light and load easily. 

Although, the primary usage of flash has remained the same but it has increased in capabilities and functionalities with time. It is not more programming friendly, which makes it possible to make complete sites in flash. 

There are many advantages that flash offers over HTML like the loading and downloads of flash based movies is always faster than the HTML ones because of the vector elements. Another big plus is that movies / animations in flash are cached and hence don’t need to be load repeatedly which is not possible with HTML. Also, the overall user experience is richer and more user oriented. 

Although these advantages make flash sound like a clear favorite in comparison with HTML but in practical world the things a different. Flash by nature is faster loading than HTML but it largely depends on the quality of the developer. Most of the developers don’t know the correct usage of flash as a result make files which are even heavier than HTML because they add too much of fancy animations and videos. Cache of videos is a plus but on the flipside flash caches the pages as well, as a result you keep using the cached pages images at your end instead of downloading from the server and thus miss out on the updates. Like flash, HTML has made rapid progress in technology as well and now with ASP.net and Java server spaces it can offer an equally impressive user experience. 

The biggest glitch that flash carries is its inability to handle text properly. It’s an open secret that flash displays text in a less empathic manner and readability is always an issue. This is a big problem as the entire web game is about content. The rendering of text is also slower with flash. 

To add to the worries of a flash based sites are not SEO friendly at all. So unless you are the Apples of the world and don’t bother about people finding you on search engines, flash is not the right way to go for you. 

To summarize, flash is a wonderful tool that has many dimensions and possibilities. It has grown manifolds with time. It is an ideal enhancement tool for any but not a medium to develop complete sites in, at least not yet.

This Article is written by Amit Thapa, having 5+ Years Experience in Internet Marketing as an Expert Web Analyst.Techiezens Infosystems Is a profession Web Designing Company Delhi . We are India's fastest Growing Company ecommerce web design company & ecommerceweb site development. We are providing website design and web development services for businesses.

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Facebook Video Ads on News Feed to be Launched Soon

Facebook is going to launch video ads in the news feed in the initial of 2013 as per the report by Ad agencies. The cover story concerns about the industrial executive who have been aware of the fact Facebook presents a unique marketing opportunity for businesses.

A news feed is a data format used for providing users with updated content.Facebook video ads is uploaded on desktop website as well as Facebook’s app for mobile and tablet. The length of video is around 15 seconds. According to television commercial the standard length of video should be 30 seconds. To meet this requirement, advertisers will have to generate new content for Facebook so as to acquire standard length of video as per the television commercial advertisement. Some of the videos possess auto play features. Auto play feature enable the automatic visibility of the uploaded video when it is visible to the user. The audio component is still the matter of discussion that whether it would be automatically activated as well. The video ads will always attract the user’s attention as news feed in the left and right columns of the screen. Facebook is also working to ensure that video’s can be visible to the users on mobile apps too.

Facebook users could react to the auto play video ads probably with a serious outrage and it is a matter of serious concern of potential backlash. The Report Says: The foremost concern is the autoplay function, it seems to be invasive and sometimes these ads are considered to be fraud in the video-ad market. The main drawback of autoplay ad is it viewed even if someone isn’t watching them. Additionally, the other concern is users become tired with so many Facebook ads from advertisers which are not related to their friends and family members even if advertisers tailor are based on information of a person’s profile. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages or Company’s Page. Facebook has not yet disclosed that how much they will charge for the video advertisement. However, video ads possess higher price as compare to other forms of Internet advertising.