Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Tuesday, 3 September 2013

Major Factors of Online Promotion

The internet is almost everywhere and so is its effect. No other modes of marketing are as consummate as online marketing. Producing real time results, it empowers you to gain tons of global exposure much needed for your business augmentation. Also, driving traffic to your website is a superb way to generate customers for your services and this is what internet marketing makes way easier.

Marketing, being the most imperative factor of any business is always carried out with utmost care following all the considerable parameters. With the changed trend, online marketing has become the whiz-bang of current business prospects. Also termed as Internet marketing, it involves certain methods and techniques to amend a trade’s overview. The internet is everywhere and no one can deny about its importance in people’s life nowadays. It has so deeply rooted in our lifestyles that even a day is impossible without it. Online marketing basic frame of work is to gain a handsome amount of global exposure for any business or organization captivating its web existence. There are a number of tools and techniques which are being implemented in order to grab the desired profitable results for any business.

Focusing on the components of internet marketing the techniques being used are search engine marketing (SEM), search engine optimization (SEO), social media optimization (SMO), pay per click (PPC), display advertising, E-mail marketing and a number of other techniques as well. When addressed properly, these techniques are immensely useful in generating huge traffic to a website and consequently providing customers to a business. No other place is as crowded as web and in order to captivate the millions of internet user, all these techniques are being used.

If you own a business and wants to make it globally aware, internet marketing is perfectly meant for you. You can choose an online marketing company in Delhi so as to boost your business relative importance. There are some extremely experienced organizations providing complete solutions regarding every aspect of internet marketing with its various aspects. The most important point to keep in mind while going for any agency is that make sure they are in the market for a long time with the successful accomplishment of various projects.

Today, everything being online attracts a huge number of users of almost every age group and in that case, marketing on the web has become eminently important for every business. No doubt, a decisive online agency can provide utter benefit to your services by giving you an international exposure. Furthermore, social media has also become everybody’s cup of tea and hence social media marketing is another beneficial tool to generate effectual results.

Satya Prakash Yogi has published many articles behalf of YNG Media, the best online marketing agency. Contact us for complete internet marketing solutions.

Head Office:

YnG Web Media Pvt Ltd

87 , 1st floor, Adchini
Above Yamaha Showroom
New-Delhi 110017

M: +91 9211 303 330

Friday, 30 August 2013

Internet Market - Limitless Growth

Internet marketing plays a vital role in numerous businesses running online. It helps in achieving the desired goals and connecting to the target clients easily. In addition, it also helps them in applying numerous tools and techniques which might help them in their growth and development. It is the gift of the modernized technology to the numerous companies providing them a stand alone place in the competitive market.

With the growing technology, the Web has provided us the vast sky with numerous opportunities to carve our business ideas on it. These facilities give us the chance to have an easy and inexpensive retailing access which was not possible in the past. It comprises of all the conditions which are essential for buying a product or a service online. It includes all the tools and techniques like SMM, Emailing, SEO and SEM which provides the exposure to the online retailing services which helps in maintaining relationships with the clients and generating revenues which are highly important for the expansion of the business.

The importance of the cyberspace can be determined from its easy accessibility, affordability and flexibility. It also provides the facility of measurability in terms of number of visitors on the sites. It is a highly interactive tool of media which helps in connecting people quickly and easily. The cyberspace helps in targeting the clients as per their choice and preferences according to their needs, age, demography and interest as it has a widespread network. It helps in generating a healthy competition among the companies. Thus, in order to survive in this competitive retail, the companies are always engaged in conducting in depth researches searching for the creative tools and techniques enhancing the strengths of cyberspace.
An internet marketing agency plays an effective role in the growth and development of the online retailers. These bureaus promote, create opportunities, optimize and advertise the internet retail industries providing them the exposure and creating the brands. They are the core reason behind the success of the online retailing stores as these departments help in generating traffic on the retailer’s sites creating their niche in the industry. These professionals are highly experienced and trained and connect to the targeted clients online creating digital commerce characterizing the charisma of the organizations in the e-commerce retails.

These online bureaus charge the amount of the excess on the basis of Social Media Optimization, Search Engine Optimization, Email commerce and Pay per Click creating the leads and web sales. They help in enhancing the visibility of the online industries creating their status and niche within the online e commerce service industry. The online bureaus help in improvising its Google searches helping them with a variety of services like revenue optimization, help and support, web traffic building, prospect and client education and promotion and performance unconcerned about the organizational function, business model and size.

Head Office:

YnG Web Media Pvt Ltd

87 , 1st floor, Adchini
Above Yamaha Showroom
New-Delhi 110017

M: +91 9211 303 330

Thursday, 31 January 2013

How to Promote your Business through Social Media

How to promote Social Media Contests ?
Social Media Contests are an easy way to get your brand noticed. It encourages user interaction with the brand and at the same time helps in generating the buzz around your brand. But for any contest to be successful, it is essential that it is promoted well.
Here are three tips to promote your Social Media contest:
  • Keywords- the key to successful SEO: Make sure you use the right keyword to name your contest. People, who are searching for such contests online, would be unaware of the jazzy name you would have given to your contest. Ensure that your contest title incorporates the keywords by which you want your contest to be found.
  • It’s your baby, treat it like one: Your contest should be hosted on your own web site. Imagine the number of backlinks this would generate if the contest clicks. SEO and backlinks go hand in hand. The more the number of sites link to the contest page on your site, the better for your Search Engine Optimization (SEO) campaign.
  • Find the right participants: Now that you have your contest in place, it’s time to go ahead and promote it. Talk about your contest on blogs and forums related to your contest topic. Find groups on LinkedIn that share similar interests and talk about your contest in those groups. Use Google and Twitter to find people who might be interested in your contest and promote your contest through them. Go social and spread the buzz as much as you can!
No matter how good your contest idea is, it is essential to market it well! These are the few tips we have used to promote our contests successfully.
If you have any other idea that clicked for you, share it with us in the comment thread below!

Friday, 23 November 2012

10 Dead Simple Tips to Take Advantage of Google+ for SEO

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
Not so with Google+.

Here’s an experiment: If you use Google+, perform a search for your name and check the domain distribution of first 100 results. The graph below shows what happens when searching my own name.

Google+ SEO Dominance

Even though I use Twitter and Facebook far more often, Google+ dominates the search results. Google+ even beats SEOmoz and my own blog. Multiply this for 100's of millions of people, and you can begin to comprehend the scope of Google's platform.

Fortunately, there are several ways to take advantage of this SEO domination for your own benefit.

1. Follow your profile links

Consider this: at SEOmoz you must earn 200 Mozpoints before earning a followed profile link (submit good comments!) On the other hand, Google+ not only allows you to link to your other profiles across the web, but you can embed followed links directly into your bio with the anchor text of your choice.

Google+ Followed Profile Links

The value of a link from Google+ is, in theory, like any other. It depends on the authority of both the page and domain. My own profile shows the following metrics:
  • MozRank: 1.91
  • PageAuthority: 49
  • PageRank: 3
If you can raise your visibility by getting more people to engage with you, share your posts, or link directly to your profile, the more valuable your profile links become.

2. Embed post links

Like profile links, Google+ also allows you to insert followed links directly into your posts – as many as you want. Simply insert the full URL and Google will automatically format it as a link.

The value of these links increases the number of times the post is shared, linked to and +1’ed.
For example, check out this one sentence post from Alexia Tsotsis, which has a PageRank of 3 and is cached by Google every couple of weeks. (Even though PageRank is not highly correlated with rankings, for Google+ it’s often the only metric available.)

Followed Post Links
If your post goes viral or is reshared by high-authority profiles, the value of those links increases.

3. Optimize your G+ title tags

The first sentence of your Google+ post becomes part of the title tag, which is highly correlated with rankings and greatly influences click-through rates. Choose your keywords carefully and consider that the first sentence will be the first thing most people see.

Check out how this simple post from Danny Sullivan ranks for its title.
Danny Sullivan Google+
A widely shared post with a good title has an excellent chance of ranking for its given keywords.

4. Unlimited editing power

Edit this postGoogle+ is just like your own mini personal blogging platform. This means you can fully edit any of your posts at any time. Not so with Facebook or Twitter. Facebook gives you only limited editing abilities. Twitter, after you tweet, only lets you delete.
This is important if your Google+ post goes viral and you want to make updates or changes. If need be, you can also update the title tag and any attached media as well.
You may not own the platform, but Google+ gives you a broad amount of control over your own content.

5. Index new content lightning fast

If you share new content on Google+, chances are that Google will index the page very quickly.
Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google's Realtime Search.

In the old days, if you wanted a website indexed you filled out a webform and waited several weeks. Today, it's as simple as pressing a +1 button.
“Google+ is the new Google Submit URL box.”
- Rand Fishkin, GROW 2012 Source
Share your new content on Google+, as well as your other social networks, for quick indexation.

6. Stalk Connect with influencers

Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.
Depending on the individual's account settings, these notifications can take the form of an email, phone SMS, or the omnipresent red Google notification bar.
Google+ Notifications
17 actions that trigger notifications:
  1. Mention them in a post 
  2. Share a post with them directly 
  3. Share a post and you're in a circle they subscribe to 
  4. Comment on a post they created 
  5. Comment on a post after they comment on it 
  6. Add them to a circle 
  7. Suggest new people to add to their circles 
  8. Tag them in a photo 
  9. Tag one of their photos 
  10. Suggest a profile photo for them
  11. Comment on a photo after they comment on it 
  12. Comment on a photo they are tagged in 
  13. Comment on a photo they tagged 
  14. Start a conversation with them
  15. Send them an invitation or update an event
  16. Remind them about events
  17. Any activity on events they created 
Several folks have introduced themselves to me on Google+ by "gently" using the methods above.
Be warned: the few who crossed the line into spamminess have been banned from several inboxes forever.

7. Optimize your author pic for more traffic

Last spring, I performed a series of tests with my Google+ author photo that led to an increase in the click-though rate for my websites.
Google+ Profile Photos
If you successfully implement the author tag and have a catchy photo, it often doesn't matter if you rank 2nd, 3rd or even 4th. With an eye-catching pic you can often grab free traffic away from even your competitor's #1 ranking.

8. Test drive a G+ social media dashboard

Google Analytics has progressed greatly with social media reporting, but if you live and die by social traffic you want to bring the information front and center.

Adam Singer created an awesome social media dashboard that you can use for free. At one glance you can view all your essential metrics from Google+ traffic and all other social networks including:
  • On Site Social Actions, i.e. Google +1's
  • Revenue per Visit by Social Network
  • Overall Traffic Stats by Social Source
Bonus: Install this dashboard for free in your Google Analytics account by clicking here.
Social Media Dashboard

9. Check your CircleRank

My favorite new tool is CircleCount. Try it now by pasting in your Google+ URL to chart your daily follower growth, the virality of your posts, and even see your "CircleRank" score compared against all other Google+ profiles.
Circle Rank
CircleRanks of note:
The election is over. Brittany won.

10. Be an awesome (Late) early adopter

Even with it's explosive growth, only 1 in 4 people use Google+ once a month. The rest log in even less, although this number is growing fast.

None of these tips matter unless you actually use Google+. Out of the 400 folks I've circled in my Google+, only about 75 actively participate. No surprise, these tend to be the more savvy SEO and media types.
There's still time. Folks are catching on. Yes, early adopters win the day.

You can do Google+ in less than 10 minutes a day. This means creating a few simple habits to fit it into your workflow.
  • Press the +1 button to spread share worthy comment
  • ...  add comments on the truly great stuff
  • Add +1 Buttons on Your Own Content
  • Engage / Comment / Reshare / Start a Hangout / Create an Event
  • Circle Great People
  • Make it Easy for People to Circle You...

Thursday, 22 November 2012

How to Rank #1 in Google

Ranking no. 1 in Google for targeted keywords is definitely the dream and objective of any and every SEO consultant, however, it has never been easy and particularly so in this troubled time when Google has successfully created an unnerving experience for SEOs, using the cutest of animals - Panda and Penguin.

But well, all's not gone. Matt Cutts here tells you a simple formula on how to rank #1. Watch the video and get your SEO guns going ablaze.

So are you ready to follow his instructions ?

* This post is just for fun and is actually a mash up of multiple genuinely helpful videos from Matt. It was put together by Sam Applegate. Please do not follow the instructions given in the video for SEO as it is sure to backfire. 

Friday, 9 November 2012

Google Never Recommends Parking Domains – Not in Reality

Parked Domains are discouraged by Google, but their official pages display a different story

Matt Cutts answers to questions asked by people in Google’s ‘Webmaster Help Forum’. Now that’s not news, but what happened yesterday is that, instead of Matt selecting a question from the forum list he opted to answer his own question. Probably he intentionally did this to convey a valuable message to webmasters worldwide. 

The question is as below:

                               “I have a parked domain and want to launch a new website on it. Are there any pitfalls I should avoid? Should I keep my domain parked or put some sort of stub page there?”

Matt mentions that they have got a parked domain filter OR detector that prevents these parked pages appearing in Google’s search results. He mentions that if you have your domain parked for a while before launching the actual site (rich with content and links), it takes time for the above mentioned filter to advise Google’s algorithm that the site is no longer ‘parked’. Matt advises users to add a paragraph or more mentioning that this domain will be the future home of XYZ site and mentioning more about the business that is getting ready to kick-start or which already exists. He warns that leaving the domain bare without content, due to lack of business ideas the time you purchase the domain, will end up in the filters detecting your launched website a little later than usual.

What is a Parked Domain?
Parked Domains are additional domains placed without any content by a primary domain, mainly serving advertising purposes. These domains are single-page websites often developed by webmasters for future uses. Or you can also launch a parked domain right before the actual launch of a website. 

Data Refresh
Just a refresh into an old blog post by Google. This was posted back in 2011. As mentioned in this post, one of the search refreshes done by Google was on ‘Parked Domains’ – not to show them anymore in search results.

                           “New “parked domain” classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites with little unique content for our users and are often filled only with ads. In most cases, we prefer not to show them.”
The Real Question is this, Matt

See below the screenshot of Google’s support domain page -
Google parked domain page
 It doesn’t make sense when they lead us to a ‘setup instructions page’ and a ‘Help Center’ page (both landing in a single page), which deliberately encourages and fuels creating parked pages. The rule-maker is the rule-breaker here! Will it not apply to Google’s AdSense for Domains, which cheered for parked pages?
Here is the video:

Tuesday, 6 November 2012

Advantage of Google+ for SEO

Hello Friends, it seems apart from being expert in their job Google engineers also have the ability to foresee the future this am saying because while developing Google+, they also developed an SEO carrier which governs search results better than made by other search engines. However going through the relevance of social networking websites like Facebook and Twitter as a latest trend of promoting your products, but both of them impede Google to access their data.  This results in restricting the effectiveness of their SEO campaign. But this problem does not happen with Google+.

Let me explain this with an example. For this search your name on Google+ and check first 100 results on SERP. Just view the graph shown below you will notice difference in the results:
However you can also use this example on Twitter and Facebook, in-fact I also conducted same research and I noticed that Google+ mainly controls the results. Even SEOmoz was taken into consideration by Google+. This was one example you can carry out the same example for huge million of people to understand relevance of Google+. To utilize benefits of SEO there are different ways, in today’s tutorial we shall be focusing on 10 different ways that will enable you take an advantage of SEO.

1. Follow Links of your profile:

Before performing this step I would suggest you to conduct this exercise on SEOmoz you will earn 200 Mozpoints . I would suggest you to provide qualitative comments before you earn these Mozpoint. Whereas Google+ enables the person to get it connected with other profiles. It also facilitates you to implant those links to your bio supported by content which you want to insert. The value of link displayed by Google+ comparative to other platforms is much better indeed. It is authorized by both page and domain.

2. Implant links of other posts:

Google + also enables the person to implant other links on your posts. For this you just need to mention the URL address and Google automatically formats as link.  The worth of links enhances every time whenever it is shared or linked. For this let us view the following example. It is a post posted by Alexia Tsotsis, it has Page Rank 3 and Google caches it at regular intervals by Google.
Now if your post becomes universal or is shared, the value of links also increases.

3. Optimizing Title Tags of G+:

The very first word written on Google+ post is considered as part of title of your post, that is apparently related with ranking and place an important role in determining ranking of your post. It is therefore suggested to make selected keywords very carefully. You should know that it will be the first impression of your post on others. This can be better understood with help of illustration mentioned below. It is one of the post that is posted by Danny Sullivan.

4. Superior Editing Features:

Google+ facilitates blog writers as their own blogging place. In simple words it facilitates blogger to amend his blog according to his choice as many as times he wishes. But this is not same with Facebook or Twitter. However Facebook provides you this facility but to certain extent on the other side Twitter provides you the facility to delete your tweet once you have posted your tweet. The relevance of this feature increases when your blog is universal and you want to update with latest information at regular intervals. You also have facility of editing title and any attached document also. All this is possible only with Google+.

5. Indexing new page rapidly:

If you post any new content on Google+, than Google will index that page instantly. There rumors that new URLs are instantly crawled by Google. This truly vouches the relevance of Google+ that is replacing twitter while performing Google’s search option.  In earlier times when you wished your website to be indexed, you had to fill an application form and wait for your turn. But this is time in current scenario but just clicking +1 button.
                           “Google+ is the new Google Submit URL box.”
                           – Rand Fishkin, GROW 2012 Source

6. Get connected with inspirers:

Google+ provides the facility of almost 17 different notifications options that facilitate you to get connected with the inspirers within your own circle. These notifications can be received in form of notification emails, SMS or through phone depending upon the requirement of person. The 17 notification which you may receive may be like this:
I. Mention them in a post
II.  Share a post with them directly
III. Share a post and you’re in a circle they subscribe to
IV. Comment on a post they created
V. Comment on a post after they comment on it
VI. Add them to a circle
VII. Suggest new people to add to their circles
VIII. Tag them in a photo
IX. Tag one of their photos
X. Suggest a profile photo for them
XI. Comment on a photo after they comment on it
XII. Comment on a photo they are tagged in
XIII. Comment on a photo they tagged
XIV. Start a conversation with them
XV. Send them an invitation or update an event
XVI. Remind them about events
XVII. Any activity on events they created

7. Optimization of your snap to grab traffic:

It is believed that optimization of your photo may also result in increasing traffic on your website. If you have an eye catching photo followed by superb author tag will undoubtedly enhance you to even lead over your contender.

8. Taste social media dashboard on Google+:

With its inception Google Analytics has progressed well followed by social media reports. But if traffic on your website decides your survival than you need to place any information at front and placed in center. Going through this requirement Adam Singer has developed a remarkable piece of art i.e., social media dashboard that can be used for free. This will expedite you to with every necessary information from Google+ traffic and other social networks Including:
  •   On Site Social Actions, i.e. Google +1′s
  •   Revenue per Visit by Social Network
  •   Overall Traffic Stats by Social Source

9. Have a look to ranking of your Circle:

An interesting tool on Google+ is circle count. This can be carried out by pasting your Google+URL to chart that will display increase in number of your followers. This will enable you to compare your posts with other profiles on Google+.

10. Make Practice of early adopter:

Although Google+ has witnessed dynamic growth but still only 1 out 4 people uses Google+ in a month, although number of logging users is increasing but still very less log in. It is of none use until unless your circle member log in to Google + regular. Even 10 minutes of visiting Google+ daily resulting in increasing number of your circle. This can be done:
  •  Press +1 option to expand meaningful comment;
  •  Add comment on interesting thought;
  •  Add +1 button for your own content;
  •  Engage/commen/reshare/start a hangout/create an event;
  •  Circle known people;
  •  Make easy for other to circle around you. 
Source ::