Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Thursday, 31 January 2013

SEO guidelines for YouTube videos

A research conducted recently states that YouTube is the second most popular search engine after Google. Even if I doubt the validity of this research, I however cannot overlook the fact that the more varied your online content is the better for your business. Videos are an interesting way to engage your customers. If you have a video that is well made, it has the potential of going viral and generating hundreds of views. Humor plays a key role in videos going viral. In certain businesses however, getting a video channel in place might be difficult considering the mundane and business-like nature of the industry. However if given a little thought, generating content for making a video for such businesses might not be that difficult. You never know just a little bit of out-of-the-box thinking and a dash of humor may do wonders for your business!
Assuming that you have the necessary content for your video, herein I would like to share some basic tips to optimize your video.
  • Keyword Research: This is the foundation step for optimizing your video on YouTube. Use Google Adwords along with YouTube Keyword research tool to get insights into various suitable keywords for your video.
  • Title Tag/ Description/Tags: Once you have zeroed in on your keyword list, use them in your title tag,description and tags. Remember that search algorithms cannot read videos. The only way your YouTube video will come up in related search would be through the keywords you have used to optimize it. Also consider dropping your url (Home /Landing Page) in the description to get backlinks.
  • Video Transcripts: Spiders cannot read Flash files. Feed the spider by giving a transcript of your entire video.
  • Thumbnails: YouTube gives you the choice of choosing a thumbnail for your video. Make a wise choice as this would determine if your video is clicked or not.
  • Allow comments: Allow comments and feedbacks on your video. The more people talk about your video, the better. However moderate the comments that are displayed
  • Embed the video in your web site: Place a link on your site pointing to your YouTube video. If your site gets enough traffic, it would help in getting more traffic and more page views for your video.
  • Connect with other videos: Link to other related videos on YouTube by dropping a link of your video in their comment section. However avoid spamming.
  • Share your video on social channel: Share your videos on Facebook, Twitter, LinkedIn, etc. The more the buzz, the better!

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Saturday, 17 November 2012

Why Social Media Popularize Now a Days

I’m going to let you in on a well-kept secret.

There’s nothing new about “social media.”
image of copyblogger infographic thumbnailFurther, most online social sharing still happens outside of social networks.
From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have always been social.

The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.

So the concept behind Facebook, LinkedIn, and other social networking tools isn’t new. These sites just give us new, sexy, and easy-to use ways to do what we’ve always wanted to do online — exchange ideas and information.

The Internet has always been social, and it always will be. Still not convinced?
Here’s a handy timeline that might dispel any further historical myths about the true nature of the Internet, and where we’re all going with it, together

A History of Social Media [Infographic]

Wednesday, 7 November 2012

Promote Own Website Like A Brand

Branding at the individual, small or even medium level is a difficult endeavor. However, there are little excuses for inadequacies these days as Google makes it more difficult to rank with content marketing that isn’t “brand friendly” – that is, tactics that are one-off gray or black hat link building techniques.

Today, we must function as brands, and the reality is that although we imagine companies like Kellogg’s and SeaWorld as the behemoths of brand marketing – companies with lackluster websites but still the ability to generate links eight times quicker than us – we are very capable of reflecting a similar identity online due to benefits of miniature scale we can create for ourselves through the proper marketing channels that brands often experience and build on offline.

Link Building with Momentum in Mind

We’ve left behind the term “link building” and must instead focus on identities like “link development” through content marketing. If we build our businesses and link development competencies with the idea that we must build scale, we’ll be a lot more successful with our efforts because we will develop competencies.
What does this mean?

No more one off guest posting for links. Yes I am guest posting here, but I am doing so with the intention of building authority and referrals, and actually, the link matters little to me because I don’t do much SEO for my own blog. Hopefully some of you follow my blog or follow me on Twitter, which will create an audience that will multiply my future efforts online.

If I simply blog for a link, that effort is reduced. If you want to create scale (as you should), you’ll do similar. Yes, the link is valuable, and you should aim for a combinatory effect with your guest posting, but your sole intention should never be the link itself. In the new world of content marketing, it’s no longer a valid excuse.

Creating A Snowball Promotion Strategy

Many brands have the benefit of content that serves itself, and only need to release it into the wild to see the benefits it can create online. Us small peons don’t, right? Well, the reality is that we do. We can’t ever be Kellogg’s or SeaWorld, but we can have the “publish” button that sites like SEOmoz enjoy – when thousands of eyeballs view their content all at once.

This comes from deliberate, long practice of developing audience through mechanisms like guest posting in the target markets our audience operates in. Constantly releasing great content online and then creating introductory “sticky” promotion elements will create the brand mechanisms others enjoy. What are these introductory sticky elements?
  • Twitter accounts – getting potential customers to follow us
  • Facebook accounts – getting potential customers to like us
  • YouTube accounts – getting potential customers to subscribe to us
  • RSS feeds – getting potential customers to subscribe to us
  • E-mail marketing – getting potential customers to subscribe to us
I say “introductory” because these allow you to remarket to your consumers for free – and are a few steps to the secondary, more powerful sticky element, SEO. If we guest post or do PPC advertising, if we never capture audience intent through one or more of these sticky elements, we lose the potential to scale, because our cost per acquisition continually rises.

This creates a negative brand efficiency if they do not, as customers, follow/like/subscribe to content they enjoy – as such an engagement is an introductory buy-in to your brand identity.

So this means your job, as a marketer, is not to initially think about how you might get thousands of sales, but how you will create the snowball promotion effect every time you release something online. Because if you do not generate that snowball, even if you create a viral sale effect, it will eventually become nothing.

Brands have that snowball effect – which is why every Apple event is covered and talked about once one word is leaked out – and why Six Flags can immediately touch thousands of eyeballs on their brand when a press release is opened up. They built it, but they had it bad compared us – they didn’t have the benefit of online, free promotion mechanisms to do it. They had to do it through high cost per acquisition activities like billboard, display and television advertising.

Build the brand snowball by:
  • Leveraging the maximum amount calls to action to social accounts on your sidebar, after blog posts, and occasionally, within blog posts, without appearing spammy
  • Most often releasing content to interested markets asymmetrical to your own, such that they might have interest in future relevant content of yours
  • Promoting content through all social channels relevant to your own and not to channels where there isn’t much application (such as Pinterest for Daily Blog Tips)
  • Creating memorable and brand-identifiable social accounts that are easy to type in, easy to find, and match the company sales mission across all available properties

Creating A Brand Effect in SERP Results

As you build those accounts, you will begin to effect a real change in the search results, depending on your vertical. For example, SEOmoz, a now established “brand” in SEO, has the benefit not just of ranking well that being a brand provides, but also getting a higher clickthrough rate because of it.
It is likely a higher clickthrough rate is a positive signal to Google to actually rank you higher, which then gets you even more clicks – and more links, and so it goes. But that’s not where it stops to create a “snowball effect”. Obviously, hopefully you’ve now established some search result rankings, and some sales. From here, build on that efficiency and “snowball effect” by multiplying effort.
Do this by:
  • Signing up customers immediately for e-mail newsletters such that they can serve as content promoters even if they can no longer be upsold
  • Immediately leverage a secondary call to action such as “follow us on Twitter/like us on Facebook!” after they’ve completed a conversion event
  • Creating content that is good enough to be talked about through word of mouth, bringing new customers back to your website to then be pulled into future promotion efforts through social and email campaigns
  • Using rel=author where applicable to create brand identity/quick identification when potential customers use your services online
Hopefully posts like this can help push you to start creating your own mini-brand online. SEO isn’t dead, but I believe winning a competitive vertical by sustaining a business on one-off linking strategies truly is.

Tuesday, 6 November 2012

Advantage of Google+ for SEO

Hello Friends, it seems apart from being expert in their job Google engineers also have the ability to foresee the future this am saying because while developing Google+, they also developed an SEO carrier which governs search results better than made by other search engines. However going through the relevance of social networking websites like Facebook and Twitter as a latest trend of promoting your products, but both of them impede Google to access their data.  This results in restricting the effectiveness of their SEO campaign. But this problem does not happen with Google+.

Let me explain this with an example. For this search your name on Google+ and check first 100 results on SERP. Just view the graph shown below you will notice difference in the results:
However you can also use this example on Twitter and Facebook, in-fact I also conducted same research and I noticed that Google+ mainly controls the results. Even SEOmoz was taken into consideration by Google+. This was one example you can carry out the same example for huge million of people to understand relevance of Google+. To utilize benefits of SEO there are different ways, in today’s tutorial we shall be focusing on 10 different ways that will enable you take an advantage of SEO.

1. Follow Links of your profile:

Before performing this step I would suggest you to conduct this exercise on SEOmoz you will earn 200 Mozpoints . I would suggest you to provide qualitative comments before you earn these Mozpoint. Whereas Google+ enables the person to get it connected with other profiles. It also facilitates you to implant those links to your bio supported by content which you want to insert. The value of link displayed by Google+ comparative to other platforms is much better indeed. It is authorized by both page and domain.

2. Implant links of other posts:

Google + also enables the person to implant other links on your posts. For this you just need to mention the URL address and Google automatically formats as link.  The worth of links enhances every time whenever it is shared or linked. For this let us view the following example. It is a post posted by Alexia Tsotsis, it has Page Rank 3 and Google caches it at regular intervals by Google.
Now if your post becomes universal or is shared, the value of links also increases.

3. Optimizing Title Tags of G+:

The very first word written on Google+ post is considered as part of title of your post, that is apparently related with ranking and place an important role in determining ranking of your post. It is therefore suggested to make selected keywords very carefully. You should know that it will be the first impression of your post on others. This can be better understood with help of illustration mentioned below. It is one of the post that is posted by Danny Sullivan.

4. Superior Editing Features:

Google+ facilitates blog writers as their own blogging place. In simple words it facilitates blogger to amend his blog according to his choice as many as times he wishes. But this is not same with Facebook or Twitter. However Facebook provides you this facility but to certain extent on the other side Twitter provides you the facility to delete your tweet once you have posted your tweet. The relevance of this feature increases when your blog is universal and you want to update with latest information at regular intervals. You also have facility of editing title and any attached document also. All this is possible only with Google+.

5. Indexing new page rapidly:

If you post any new content on Google+, than Google will index that page instantly. There rumors that new URLs are instantly crawled by Google. This truly vouches the relevance of Google+ that is replacing twitter while performing Google’s search option.  In earlier times when you wished your website to be indexed, you had to fill an application form and wait for your turn. But this is time in current scenario but just clicking +1 button.
                           “Google+ is the new Google Submit URL box.”
                           – Rand Fishkin, GROW 2012 Source

6. Get connected with inspirers:

Google+ provides the facility of almost 17 different notifications options that facilitate you to get connected with the inspirers within your own circle. These notifications can be received in form of notification emails, SMS or through phone depending upon the requirement of person. The 17 notification which you may receive may be like this:
I. Mention them in a post
II.  Share a post with them directly
III. Share a post and you’re in a circle they subscribe to
IV. Comment on a post they created
V. Comment on a post after they comment on it
VI. Add them to a circle
VII. Suggest new people to add to their circles
VIII. Tag them in a photo
IX. Tag one of their photos
X. Suggest a profile photo for them
XI. Comment on a photo after they comment on it
XII. Comment on a photo they are tagged in
XIII. Comment on a photo they tagged
XIV. Start a conversation with them
XV. Send them an invitation or update an event
XVI. Remind them about events
XVII. Any activity on events they created

7. Optimization of your snap to grab traffic:

It is believed that optimization of your photo may also result in increasing traffic on your website. If you have an eye catching photo followed by superb author tag will undoubtedly enhance you to even lead over your contender.

8. Taste social media dashboard on Google+:

With its inception Google Analytics has progressed well followed by social media reports. But if traffic on your website decides your survival than you need to place any information at front and placed in center. Going through this requirement Adam Singer has developed a remarkable piece of art i.e., social media dashboard that can be used for free. This will expedite you to with every necessary information from Google+ traffic and other social networks Including:
  •   On Site Social Actions, i.e. Google +1′s
  •   Revenue per Visit by Social Network
  •   Overall Traffic Stats by Social Source

9. Have a look to ranking of your Circle:

An interesting tool on Google+ is circle count. This can be carried out by pasting your Google+URL to chart that will display increase in number of your followers. This will enable you to compare your posts with other profiles on Google+.

10. Make Practice of early adopter:

Although Google+ has witnessed dynamic growth but still only 1 out 4 people uses Google+ in a month, although number of logging users is increasing but still very less log in. It is of none use until unless your circle member log in to Google + regular. Even 10 minutes of visiting Google+ daily resulting in increasing number of your circle. This can be done:
  •  Press +1 option to expand meaningful comment;
  •  Add comment on interesting thought;
  •  Add +1 button for your own content;
  •  Engage/commen/reshare/start a hangout/create an event;
  •  Circle known people;
  •  Make easy for other to circle around you. 
Source ::