The idea of online shopping is a new fashion trend in India. More and more consumers are browsing internet to look out for products that includes garments, shoes, gadgets, online tickets, hotel & restaurants bookings, discount coupons etc. So it is very important for Designers to create a user friendly ecommerce website design so that the user has no hassle in purchasing the services or products displayed.
Here are some useful tips to be kept in mind for a e-commerce website:
EASY NAVIGATION
The website should be designed so that the navigation is simple in nature. Users should effortlessly be able to browse through product and its categories. Do not go for a complex design where the users are lost in locating their desired product. For menu fly-out or dropdown menus should be preferred as it helps in keeping pages composed and user can browse any page anytime.
Nowadays usage of Bread crumbs is in trend as it allows user to trace back their path and have a smooth shopping experience. Also adding a continue shopping button is an added advantage, so that user can go back to the products page to add more products to the cart.
FAST SEARCH BAR
A search bar is mandatory in every website but in ecommerce website it has a important part to play. The Search function should be clearly visible to the consumer and searching should be fast, so that the searched string results match the desired product. It should take all data type of search string such as product Id, product name, brand name, size, colour.
SHOPPING CART FUNCTION
Shopping cart should always be visible to customer at all times while surfing the website. It should be gentle in colour and should be easily located in the website. At all times it should display products already added, the total amount and proceed towards checkout option. Plus the shopping cart should have optimized fields for customer to fill, add & remove products options, apply discount coupons button, information pop ups for each option. You don't want the customer finding it difficult to checkout as it will lead to loss in business and all the effort to bring the customer such far will be in vain. Always try to eliminate distractions from your checkout page.
IMAGES AND PROMOTIONAL OFFERS
Clear and crisp images always have a pleasant effect on the visitors mind. A good quality image of the product searched for can be the reason of convincing a consumer in purchasing it. So the website should have images of a single product from different angles as the consumer is virtually imagining how the product will look when purchased. Also the promotional offers should be on the top of the homepage. Displaying products on sale or discount coupons leads to customer being more interested. Everybody enjoys saving money so always lure the visitor into browsing the website.
AUTO-COMPLETE FUNCTION
In E-commerce websites Design the auto-complete function assists the visitor in searching for products as it corrects the incorrectly written search terms. This will result in displaying refined search results. Also this feature will enable visitors to fill up the checkout page with previously entered details, thus simplify shopping.
PROMOTE OTHER RELATED PRODUCTS
Always design the product pages that provide option to the visitor for going for complementary products to the product page being viewed. For instance a shoes page being viewed can display accessories such as socks, laces, polishing brush, polishing wax. This in turn will promote your other products as well.
CUSTOMIZABLE PAGES
All products pages in the website should allow visitor to apply filters on constraints such as category, price, colour and size. Also multiple filter option should be there for easy tracking of the products.
These are some of the tips that should be kept in mind for a user friendly e-commerce website. A good designed is always welcomed but not at the cost of customers disappointment.
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