How to Design the Valuable Ecommerce Website

E-commerce web hosting is an integral part of e-commerce strategy. In a significant number of cases, organizations leave the choice of e-commerce web hosting to the web development company to select. This is completely appropriate so long as the web variety costs are not over filled and signify reasonable rate. Web organizations often take this approach because they have romantic knowledge of the hosting server structure, have established connections with the host provider and can make changes to a customer's site with less effort and at a inexpensive. If the consumer chooses the e-commerce web hosting solution, the expected advance price saving may be consumed by the additional time it takes the web developer to institution changes on the different structure.

Here are some recommendations to consider when choosing e-commerce website design & Web hosting:

E-commerce hosting security: One of the primary concerns of customers who buy products or services on the internet is the protection threats of providing their bank cards details. With the revealed cases of on the internet scams, there is an unwillingness of some people to join in on the internet industry. If you are doing business on the web then it is important that your website exists on high-grade structure with adequate firewall program protection. This protects your website from outside harmful strikes on directories that contain valuable bank cards information. You should also consider signing up for the 'hacker safe' assistance which is a separate examining assistance that assessments the reliability of your website on a regular basis. Researching the market indicates that companies that present the 'hacker safe' company brand experience an increase in sales. E-commerce web host redundancy: A redundancy installation is very essential for keeping highest possible visibility on the web. If you have a great speed of visitors and your web host server goes down you can lose cash from the loss of dealings linked to down time. By having a web redundancy installation, you are more likely to prevent this problem because if one web host server goes down the automated divert delivers visitors to the reflection web host server. This is an essential concern for great amount deal companies. Not all companies offer this installation and the additional cost engaged in finding an e-commerce web host remedy that can offer this performance could be expensive.

Web host for e-commerce cost: The price of the web host is determined by the foundation, performance and whether you are using distributed or devoted web host. Hosting is simply a sub domain assigned on the hosting server for your website. Other organizations also have the same installation and several websites on the same hosting server reduce overall operating costs. This price saving is approved on to the consumer as a less expensive web host remedy. In some cases where the website has basic performance requirements and a low number of visitors, distributed web host is fine. Sites that are likely to need great information for video loading or to take care of a higher speed of visitors may need a devoted hosting server. Web hosting server for e-commerce is where the hosting server is arranged and installation to contain only your website. This is a high-end web host remedy for organizations that have more specific web host needs.

A realistic e-commerce web host solution should think about the value of these aspects and choose the company who best matches your needs and budget.

Best E-Commerce Website Design Tips

The idea of online shopping is a new fashion trend in India. More and more consumers are browsing internet to look out for products that includes garments, shoes, gadgets, online tickets, hotel & restaurants bookings, discount coupons etc. So it is very important for Designers to create a user friendly ecommerce website design so that the user has no hassle in purchasing the services or products displayed. Here are some useful tips to be kept in mind for a e-commerce website:

EASY NAVIGATION

The website should be designed so that the navigation is simple in nature. Users should effortlessly be able to browse through product and its categories. Do not go for a complex design where the users are lost in locating their desired product. For menu fly-out or dropdown menus should be preferred as it helps in keeping pages composed and user can browse any page anytime.

Nowadays usage of Bread crumbs is in trend as it allows user to trace back their path and have a smooth shopping experience. Also adding a continue shopping button is an added advantage, so that user can go back to the products page to add more products to the cart.

FAST SEARCH BAR

A search bar is mandatory in every website but in ecommerce website it has a important part to play. The Search function should be clearly visible to the consumer and searching should be fast, so that the searched string results match the desired product. It should take all data type of search string such as product Id, product name, brand name, size, colour.

SHOPPING CART FUNCTION

Shopping cart should always be visible to customer at all times while surfing the website. It should be gentle in colour and should be easily located in the website. At all times it should display products already added, the total amount and proceed towards checkout option. Plus the shopping cart should have optimized fields for customer to fill, add & remove products options, apply discount coupons button, information pop ups for each option. You don't want the customer finding it difficult to checkout as it will lead to loss in business and all the effort to bring the customer such far will be in vain. Always try to eliminate distractions from your checkout page.

IMAGES AND PROMOTIONAL OFFERS

Clear and crisp images always have a pleasant effect on the visitors mind. A good quality image of the product searched for can be the reason of convincing a consumer in purchasing it. So the website should have images of a single product from different angles as the consumer is virtually imagining how the product will look when purchased. Also the promotional offers should be on the top of the homepage. Displaying products on sale or discount coupons leads to customer being more interested. Everybody enjoys saving money so always lure the visitor into browsing the website.

AUTO-COMPLETE FUNCTION

In E-commerce websites Design the auto-complete function assists the visitor in searching for products as it corrects the incorrectly written search terms. This will result in displaying refined search results. Also this feature will enable visitors to fill up the checkout page with previously entered details, thus simplify shopping.

PROMOTE OTHER RELATED PRODUCTS

Always design the product pages that provide option to the visitor for going for complementary products to the product page being viewed. For instance a shoes page being viewed can display accessories such as socks, laces, polishing brush, polishing wax. This in turn will promote your other products as well.

CUSTOMIZABLE PAGES

All products pages in the website should allow visitor to apply filters on constraints such as category, price, colour and size. Also multiple filter option should be there for easy tracking of the products.

These are some of the tips that should be kept in mind for a user friendly e-commerce website. A good designed is always welcomed but not at the cost of customers disappointment.

Reorganize Ecommerce Website Design and Support to Grow Sales in this Recession

Market research shows that even in the time of recession online stores continue to draw profit. There are a few proven methods that you can implement to derive more revenue from your existing e-commerce website. It is always necessary to keep your online store offering something fresh and exciting to the visitor surfing your website.

1. Update your site regularly

It is very important to browse your own website regularly and check for missing content, images, functions and links not working. Always update your content and images regularly to offer fresh reading and viewing stuff to readers. Remove seasoned products, promotions that are over, products that are out of stock. Always read visitor reviews and comments to improve sites overall composition. If you have a blog or a social networking page always monitor the comment and suggestions of the consumers and post fresh content on a daily basis.

2. Feature new and trendy products

Consumers are always in look out for recent and most up-to-date products. So make sure you have all those products plus the seasoned products are crucial in increasing sales. For eg. if the IPL season is going on make sure you have merchandise of all the teams as fans of these clubs are in search for them. Also have a category on your home page to display your new items and make sure they are easily visible. Another thing to keep in mind is be clever in identifying the trends that are going to last as you don't want to have an inventory after a while that no one wants.

3. Promotions and discounts

Generally the sales and discount page is the first place most visitors click on opening a website. If your regulars keep seeing the same offers every time then they stop noticing it after a while. Even in times of economical crisis consumers are always looking for good deals. Also having a clearance sale helps in getting rid of stock that is a low sale affair and taking unnecessary space in your inventory. An added advantage is that visitor end up buying other products as well and become regulars. So the right promotion strategy is a must to increase the number of repeated customers.

4. Modify navigation and theme of site

Redesign the navigation structure of the website after analysis from analytics about what path visitors follow to interact with your website. If there are some links that are not visited but you want them accessed then modify the links or route the customer to those pages. Changing the theme of the site keeping in mind the season is a good way to influence visitor. An example being using the red and white theme during Christmas. This way you can furnish a innovative look and feel to the website without spending much.

5. Target consumers as per location

Location is an important factor when it comes to marketing, so targeting the right audience as per geographical location is crucial. The products in your online store should match need of the consumer in your targeted location. So you need to focus on the changing climatic conditions and always make sure you always stay on top of inventory.

So be sure to assign some time an resource to your website from time to time, so that business is always on the rise throughout the year.