Best E-Commerce Website Design Tips

The idea of online shopping is a new fashion trend in India. More and more consumers are browsing internet to look out for products that includes garments, shoes, gadgets, online tickets, hotel & restaurants bookings, discount coupons etc. So it is very important for Designers to create a user friendly ecommerce website design so that the user has no hassle in purchasing the services or products displayed. Here are some useful tips to be kept in mind for a e-commerce website:

EASY NAVIGATION

The website should be designed so that the navigation is simple in nature. Users should effortlessly be able to browse through product and its categories. Do not go for a complex design where the users are lost in locating their desired product. For menu fly-out or dropdown menus should be preferred as it helps in keeping pages composed and user can browse any page anytime.

Nowadays usage of Bread crumbs is in trend as it allows user to trace back their path and have a smooth shopping experience. Also adding a continue shopping button is an added advantage, so that user can go back to the products page to add more products to the cart.

FAST SEARCH BAR

A search bar is mandatory in every website but in ecommerce website it has a important part to play. The Search function should be clearly visible to the consumer and searching should be fast, so that the searched string results match the desired product. It should take all data type of search string such as product Id, product name, brand name, size, colour.

SHOPPING CART FUNCTION

Shopping cart should always be visible to customer at all times while surfing the website. It should be gentle in colour and should be easily located in the website. At all times it should display products already added, the total amount and proceed towards checkout option. Plus the shopping cart should have optimized fields for customer to fill, add & remove products options, apply discount coupons button, information pop ups for each option. You don't want the customer finding it difficult to checkout as it will lead to loss in business and all the effort to bring the customer such far will be in vain. Always try to eliminate distractions from your checkout page.

IMAGES AND PROMOTIONAL OFFERS

Clear and crisp images always have a pleasant effect on the visitors mind. A good quality image of the product searched for can be the reason of convincing a consumer in purchasing it. So the website should have images of a single product from different angles as the consumer is virtually imagining how the product will look when purchased. Also the promotional offers should be on the top of the homepage. Displaying products on sale or discount coupons leads to customer being more interested. Everybody enjoys saving money so always lure the visitor into browsing the website.

AUTO-COMPLETE FUNCTION

In E-commerce websites Design the auto-complete function assists the visitor in searching for products as it corrects the incorrectly written search terms. This will result in displaying refined search results. Also this feature will enable visitors to fill up the checkout page with previously entered details, thus simplify shopping.

PROMOTE OTHER RELATED PRODUCTS

Always design the product pages that provide option to the visitor for going for complementary products to the product page being viewed. For instance a shoes page being viewed can display accessories such as socks, laces, polishing brush, polishing wax. This in turn will promote your other products as well.

CUSTOMIZABLE PAGES

All products pages in the website should allow visitor to apply filters on constraints such as category, price, colour and size. Also multiple filter option should be there for easy tracking of the products.

These are some of the tips that should be kept in mind for a user friendly e-commerce website. A good designed is always welcomed but not at the cost of customers disappointment.

Reorganize Ecommerce Website Design and Support to Grow Sales in this Recession

Market research shows that even in the time of recession online stores continue to draw profit. There are a few proven methods that you can implement to derive more revenue from your existing e-commerce website. It is always necessary to keep your online store offering something fresh and exciting to the visitor surfing your website.

1. Update your site regularly

It is very important to browse your own website regularly and check for missing content, images, functions and links not working. Always update your content and images regularly to offer fresh reading and viewing stuff to readers. Remove seasoned products, promotions that are over, products that are out of stock. Always read visitor reviews and comments to improve sites overall composition. If you have a blog or a social networking page always monitor the comment and suggestions of the consumers and post fresh content on a daily basis.

2. Feature new and trendy products

Consumers are always in look out for recent and most up-to-date products. So make sure you have all those products plus the seasoned products are crucial in increasing sales. For eg. if the IPL season is going on make sure you have merchandise of all the teams as fans of these clubs are in search for them. Also have a category on your home page to display your new items and make sure they are easily visible. Another thing to keep in mind is be clever in identifying the trends that are going to last as you don't want to have an inventory after a while that no one wants.

3. Promotions and discounts

Generally the sales and discount page is the first place most visitors click on opening a website. If your regulars keep seeing the same offers every time then they stop noticing it after a while. Even in times of economical crisis consumers are always looking for good deals. Also having a clearance sale helps in getting rid of stock that is a low sale affair and taking unnecessary space in your inventory. An added advantage is that visitor end up buying other products as well and become regulars. So the right promotion strategy is a must to increase the number of repeated customers.

4. Modify navigation and theme of site

Redesign the navigation structure of the website after analysis from analytics about what path visitors follow to interact with your website. If there are some links that are not visited but you want them accessed then modify the links or route the customer to those pages. Changing the theme of the site keeping in mind the season is a good way to influence visitor. An example being using the red and white theme during Christmas. This way you can furnish a innovative look and feel to the website without spending much.

5. Target consumers as per location

Location is an important factor when it comes to marketing, so targeting the right audience as per geographical location is crucial. The products in your online store should match need of the consumer in your targeted location. So you need to focus on the changing climatic conditions and always make sure you always stay on top of inventory.

So be sure to assign some time an resource to your website from time to time, so that business is always on the rise throughout the year.